Ferdinand Dudenhoeffer, Arndt Ellinghorst, Pravin Shah.
“The German carmakers are taking Tesla more seriously every day now.”
Ferdinand Dudenhoeffer, a German car industry analyst at the Center for Automotive Research at the University of Duisburg-Essen, says the German auto industry did not use to see Tesla as a serious competitor. And now, they have some catching up to do.
“German carmakers have been in denial that electric vehicles can create an emotional appeal to customers. Many still believe that Tesla is a sideshow catering to a niche product to some tree-hugging Californians and eccentric U.S. hedge fund managers. I’m sure German boardrooms are having some interesting discussions now.”
Arndt Ellinghorst, head of global automotive research at Evercore ISI, seconds Dudenhoeffer’s opinion that German manufacturers suddenly realized that Tesla is stirring up the market. How they respond to the new competition remains to be seen.
“There are no concrete plans to introduce internal combustion engines to the UK under the Mahindra brand.”
Mahindra automotive chief Pravin Shah explains that the brand will launch an EV-only offensive in the UK, where it just launched its all-electric e2o. Next in line is an electric two-wheeler.