Arndt Ellinghorst and Jose Guerrero.
“This is a significant incentive, and it’s a good start. But what needs to happen more importantly, German manufacturers need to make attractive e-cars, and German e-cars just aren’t.”
Arndt Ellinghorst, analyst at Evercore ISI, believes the German carmakers have to “Teslarise” their electric cars if they want to spur demand that lasts beyond state aid.
bloomberg.com
Jose Guerrero, Product Manager for BMW North America, on BMW’s strategy to electrify each and every segment. This comes with new challenges as a buying decision is not based on trims anymore but about the “sustainability aspect of a vehicle.”
chargedevs.com
“This is a significant incentive, and it’s a good start. But what needs to happen more importantly, German manufacturers need to make attractive e-cars, and German e-cars just aren’t.”
“Other auto manufacturers are dancing around the topic of PHEVs, putting them in niche or super-niche segments, and you really question whether they want this to succeed.”
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