“The paradigm in the global auto industry is shifting rapidly since China has emerged as a leading industry and market for electric vehicles (EVs). Domestic automakers now need to look into such technologies as a future growth engine. It will also contribute greatly to job creation.”
Korean Trade, Industry and Energy Minister Joo Hyung-hwan is calling on domestic carmakers to make the transition to new energy vehicles.
“We’re throwing preconceived notions of auto sales out the window and starting from the ground up.”
Tesla’s vice president of North American sales, Ganesh Srivats promises an even more novel take on car sales. He also signed responsible for taking EV sales out of the usual idea of a car dealership and previously worked for Burberry.
“I wouldn’t call [the BMW ad] pathetic, but the two vehicles are not comparable. Most people are scratching their head in the green car community.”
Roland Irle, co-founder of EV-volumes, an electric car consultancy, comments on BMW’s feeble attempts to promote the 330e PHEV as an alternative to a Tesla Model 3 in the States. It is like apples and pears and the wrong competition to pick.
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