“Chinese brands put some pressure on us, but I don’t think they can cut prices to the levels we cannot bear.”
Jürgen Stackmann, head of global sales and marketing for Volkswagen Passenger Cars, does not worry about competition from China’s domestic carmakers, but affirms that VW’s (price) strategy will allow the company to gain its desired market share.
“As to fuel cell cars, I think the race in the light vehicle sector has been lost to battery electric. It’s a “Betamax” moment.”
Bodo Albrecht, chair of the International Precious Metals Institute, predicts that the world will see a tipping point towards electrification by 2040. A development with devastating consequences for the platinum group metals demand, he adds.