Elon Musk, Michelle Krebs
“We’re not promoting the car. If you go to our stores, we don’t even want to talk about it, really, because we want to talk about the thing that we can supply.”
Elon Musk on why there is no deliberate promotion of the Tesla Model 3 at the moment. Essentially, the EV maker already oversold with 455,000 reservations awaiting fulfilment first before new orders are wanted.
“We’re not promoting the car. If you go to our stores, we don’t even want to talk about it, really, because we want to talk about the thing that we can supply.”
Michelle Krebs, senior analyst for AutoTrader, only confirms Musk’s analysis. Yet, Tesla receives about another 1,800 reservations everyday so wait time is about a year already.
insideevs.com
“Tesla, indeed, has built a strong brand that requires little or no promotion for now. Tesla has taken on a life of its own.”
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