“We know it’s a crowded market. But if you produce a product that has tech that’s genuinely better, that product people want, then it’s possible to make money.”
James Dyson’s self-confidence is as enormous as the step from the vacuum cleaner business to the electric vehicle market seems to be (see article above). The founder of Dyson expects his new EV unit to get bigger than the other company divisions quite quickly.
“At the Frankfurt show, there were a lot of people more positive about electric cars. The future is much clearer now, much more focused. Everyone is getting on the boat now.”
Thomas Goettle, lead automotive analyst at PA Consulting, puts into words what a lot of IAA participants and visitors perceived as well: Electrification reached the centre of the auto industry’s attention.
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