Max Conze, Adam Jonas.

“Most of the incumbent advantages in the car industry today become a disadvantage very quickly because you’re sitting on infrastructure and know-how for the cars of yesterday, not the cars of tomorrow.”

Dyson CEO Max Conze stays on course to build its own electric car and is not fazed by established carmakers. To him, “there is very, very little transferable knowledge from building combustion engines to building electric engines.”

“If they don’t have a well-defined plan on the charging structure, for example, we don’t think they can be taken seriously.”

Morgan Stanley analyst Adam Jonas thinks proprietary charging infrastructure à la Tesla is advantageous if a manufacturer is to seriously sell EVs.


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