Short Circuit

Dodge accidentally starts advertising EVs


Of all companies, now Dodge has made advertising which benefits EVs more than their own product. The US manufacturer advertised their gasoline burner Challenger as the fastest serial vehicle for acceleration from 0 to 100 miles per hour. They added a footnote, however, adding that the comparison does not apply for EVs.

While EVs have not been strongly marketed by EV auto manufacturers, as Tesla, for example completely refuses traditional market channels, it seems the US auto industry got bored and decided to pick up the slack. Of course, it is also possible that the time is simply coming when electrified transport technology overtakes combustion engines as an efficient and fun mode of transport.


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