NewMotion and its US counterpart Greenlots, will be rebranded as Shell Recharge Solutions. The rebranding will be implemented in early 2022 and will bring together Shell’s international range of charging solutions under one identity.
Shell acquired the Dutch company NewMotion in autumn 2017 and US company Greenlots in early 2019. With the unified identity, the group says it wants to support its goal of “enabling cleaner mobility – at home, at work and on the move”.
“The upcoming brand change will help Shell to move our electric charging capability and offer from local to global, ” said Roger Hunter, vice president Shell Electric Mobility. “We will unify our brand, our people, and our capabilities across Europe, Asia and North America, ensuring we are better placed to provide our customers with the EV charging solutions they need.”
NewMotion will bring its experience in home charging solutions and roaming services to Shell Recharge Solutions, while Greenlots will bring its expertise in charging networks and fleet services.
Shell Recharge Solutions will continue to offer the familiar NewMotion services: On the one hand, the company sells Shell Recharge hardware and software solutions for the home and workplace. On the other, NewMotion operates the Shell Recharge public roaming network, which is also offered as a white-label solution for third-party customers. The charging network provides access to more than 250,000 public charging points in more than 35 European countries.
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