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Vacuum cleaner specialist Dreame to develop electric luxury car

Chinese vacuum cleaner manufacturer Dreame Technology has announced its entry into the high-end electric car market. The company's first model is expected to be ready for market in 2027 and is planned to compete with the legendary Bugatti Veyron.

According to Chinese media outlet Iyiou, Dreame has already assembled a team of nearly 1,000 specialists for its electric car project. The company is considered a specialist in high-performance vacuum cleaners and robots and, according to its own statements, is well versed in high-performance motors. Dreame’s latest motor technology, with 200,000 rpm, is currently used in the Z50 vacuum cleaner and is also to serve as the basis for the planned luxury electric car.

“The luxury automotive sector has been missing a truly intelligent electric hypercar brand,” the company said in a statement quoted by CarNewsChina. “While traditional ultra-luxury brands like Bugatti and Bentley have been slow to embrace electrification and intelligence, Dreame will redefine what constitutes ultra-luxury in the next automotive era.”

Dreame is said to have once been part of the Xiaomi ecosystem, manufacturing products such as vacuum cleaners and robot vacuum cleaners for it. However, this partnership is now over. “Perhaps Xiaomi’s considerable success in car manufacturing has inspired Dreame,” speculates CarNewsChina. However, Dreame is not the first vacuum cleaner manufacturer with electric car ambitions: Dyson also surprised the world in 2017 with an electric car project, but abandoned it in 2019.

carnewschina.comiyiou.com (in Chinese)

This article was first published by Cora Werwitzke for electrive’s German edition.

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