Changan introduces the Deepal S05 in Europe at the IAA

Following the Deepal S07, Changan is now also introducing the smaller electric SUV Deepal S05 in Europe. The European Deepal S05, which was just unveiled at the IAA trade show in Munich, will start at a list price of €38,990.

The Deepal S07 was only introduced in Europe in March of this year, making the model ramp-up somewhat quick. Considering that Changan plans to introduce eight electric vehicle models on European markets by 2027, the rate may have to increase a little.

Sales of the Deepal S05 started in China in October last year, where the technical details also became known: The battery-electric version of the Deepal S05 is powered by a 175 kW motor with 320 Nm of torque at the rear axle. The electric car is equipped with a 56.12 kWh lithium iron phosphate battery pack and has a CLTC range of 510 kilometres. The top speed is 180 kph, and acceleration from 0 to 100 kph is 7.3 seconds. Fast charging with up to 3C is also supported. It takes 15 minutes to charge the battery from 30 to 80 per cent. The towing capacity is up to 1,600 kg.

In China, the price for the Deepal S05 started at 119,900 yuan, which is equivalent to around 15,500 euros. In Europe, or at least the German list prices which were released with the presentation at the IAA in Munich, three models are available, starting at the above-mentioned 38,990 euros for the base ‘RWD Pro’ variant, which goes up to 41,990 euros for the mid-range ‘RWD Max’ model, and finally the ‘AWD Max’ variant starts at 44,990 euros.

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Both basic variants run on a 200 kW drive system, producing 290 Nm and reaching 0-100 kph in 7.5 seconds. The WLTP range has been set at 485 km for both models. They are also powered by the same 68.8 kWh LFP battery, which can charge with up to 11 kW with an AC charging station, taking about 23 minutes for a 10-80 per cent charging process.

The range-topping AWD Max version features a second motor, so it delivers the same 200 kW, plus another 120 kW, delivering a total torque of 290 Nm + 212 Nm. This lowers both the acceleration time from 0-100 kph to 5.5 seconds, but also the range down to 445 km. All models feature the same top speed of 180 kph.

As part of its model ramp-up, Changan has also started looking for factory sites in Europe, however, no locations were explicitly mentioned. In an interview with Reuters, Nic Thomas, Changan’s Head of Marketing, Sales and Service in Europe, only said: “We’re committed to being in Europe, making in Europe for Europe. We’re working on local manufacturing solutions here.” So far, what has been confirmed is that Changan plans to enter Europe with three brands – its core Changan brand, Deepal, and Avatr. The initial target markets are Norway, Denmark, Germany, the UK and the Netherlands.

changaneurope.com (PDF price list, in German), changaneurope.com, carnewschina.com

1 Comment

about „Changan introduces the Deepal S05 in Europe at the IAA“

Lasse

09.09.2025 um 16:41

Deepal's ambitious entry into the European market appears to be on a perilous path. Despite its official messaging about building trust and offering "commitments beyond the showroom" to European drivers , the brand's actions in other markets present a starkly different, and deeply concerning, narrative. Deepal's European strategy is fundamentally at odds with its past behavior. In its home market, the company is accused of breaching its "one-year price guarantee" by introducing a facelifted model with more features for the same price, an act perceived by early customers as a betrayal [用户提问]. This opportunistic pricing strategy is not an isolated incident; in Australia, the Deepal S07 received a significant "clearance" price drop just months after its launch. This pattern of devaluing early adopters and prioritizing short-term gains over long-term trust poses a significant risk in Europe. The European market is a fortress of consumer protection and high expectations. Research indicates that 45% of European consumers consider brand reputation to be the most important factor when buying a new car , and nearly three in ten do not trust new brands to be reliable . Additionally, the European Union has a comprehensive framework of consumer laws aimed at preventing "unfair commercial practices" , which could lead to severe legal and financial repercussions for a brand seen as reneging on its promises.If Deepal fails to address its fundamental credibility issues and move away from a short-sighted pricing strategy, its European expansion is likely to end in a pessimistic outcome. It will be challenging to earn the trust of European consumers and establish a stable dealer network, making it improbable for the brand to achieve sustainable success against established competitors in this highly scrutinized market.