Zeekr launches in Romania, Slovenia, Croatia, and Bulgaria

Zeekr is expanding its presence in Southeast Europe and entering Romania, Slovenia, Croatia, and Bulgaria. The Geely subsidiary has entered into a partnership with SEEAG, an importer with experience in the region, for the distribution and servicing of the 001, X, and 7X models. Zeekr will begin with a showroom in Ljubljana, with other cities to follow.

Geely subsidiary Zeekr is expanding its presence in Europe. Until now, the Chinese group’s premium brand has focused primarily on Central Europe and the Scandinavian countries. The manufacturer’s models have been available in the Netherlands, Belgium, Switzerland, Sweden, Denmark, and Norway. A launch in Germany was announced in 2023, but plans for the local market are still yet to be finalised.

To this end, Zeekr is now taking decisive action in Southeast Europe. The company has been selling electric cars in Greece since the summer. Now the markets in Romania, Slovenia, Croatia, and Bulgaria are being added. Orders are scheduled to start in October, and the first vehicles are expected to be delivered by the end of the year.

SEEAG has been working with Geely for some time

The manufacturer has signed a contract with SEEAG (South East Europe Automotive Group) for the distribution and servicing of the two SUV models Zeekr X and 7X as well as the luxury Zeekr 001. The importer has three decades of experience in the region and is well versed in both the sale of premium vehicles and e-mobility. The retailer has also been working with Geely brands Volvo and Lynk & Co. for some time.

SEEAG will establish a dealer network for the Chinese brand. The two companies are targeting larger cities as locations. The plan is to start with a showroom in the Slovenian capital Ljubljana, with other major cities to follow later.

Zeekr sees great growth potential in the markets of Southeast Europe. In Slovenia, the share of electric vehicles in new registrations has almost doubled within a year. In the first half of 2025, it stood at 9.1 percent, compared to 5.8 percent in the same period last year.

Electrification is also slowly but surely gaining momentum in Bulgaria and Croatia, especially in terms of charging infrastructure. When it comes to the ratio of installed capacity in kW to the number of registered electric cars, both countries are among the top 10 in Europe. The Croatian government has also created a number of financial incentives for commercial customers to purchase EVs.

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This article was originally published by Elias Holdenreid for electrive’s German edition