Kia appoints new Europe chief
With Chang’s appointment, a South Korean executive will once again lead Kia’s operations in Europe. His predecessor, Marc Hedrich, remains with the company but is stepping down to take on a new role: Hedrich will serve as President of Kia France and drive growth in the French market, as announced by Kia. Hedrich is well-acquainted with the position, having previously held it from 2021 to 2023.
His successor, Soohang Chang, brings ‘extensive global experience,’ according to Kia. Before his appointment as Head of the Middle East and Africa region at Kia, he spent over a decade working in Europe. Chang is therefore familiar with the automaker’s Frankfurt-based European headquarters. He is tasked with “leading Kia’s strategy to enhance competitiveness and sales across the region,” Kia stated.
In his new role, Chang will prioritise accelerating the brand’s electrification strategy in Europe. “He has demonstrated his capabilities through the results achieved in various markets and is expected to leverage this experience to guide Kia through Europe’s evolving automotive landscape, driving the brand’s long-term growth in one of the world’s most dynamic regions,” the announcement said.
0 Comments