Xiaomi leads Chinese EV direct imports to Europe
According to its own statements, China EV Marketplace is the largest online retailer of Chinese electric vehicles, serving customers worldwide. As reported by Car News China, the e-commerce platform has now published its annual overview of the best-selling brands by country. Xiaomi emerges as the most popular brand for direct imports via the platform in several EU markets, including Germany, the Netherlands, Spain, Italy, and twelve additional countries. However, the platform has not disclosed exact sales figures. The only official statistic available is the delivery of 11,000 electric vehicles globally in 2025, representing a 224% increase compared to 2024 (3,400 imports).
China EV Marketplace is already well-known, as it was reported in August 2025 that the platform now enables European customers to purchase type-approved battery-electric vehicles and plug-in hybrids directly from China and have them delivered to their doorstep — including customs clearance. Previously, this process required buyers to take more initiative, such as handling customs formalities themselves and collecting the EV at the port.
The marketplace stopped selling internal combustion engine vehicles in 2022 and has since focused exclusively on New Energy Vehicles (NEVs). Europe is set to become an even greater priority in the future: „In 2026, we will further strengthen our European presence by opening an aftersales service network in the first quarter and launching a pilot stock-vehicle program,“ Jakub Gersl, COO of China EV Marketplace, told Car News China.
However, the platform’s business is being impacted by the up to 35% additional tariffs imposed by the EU on Chinese electric vehicles. These tariffs apply to battery-electric vehicles with range extenders but not to plug-in hybrids. The tariffs are expected to be replaced by minimum price regulations later this year.
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