Electric Ferrari Luce paves way for collectors to access coveted Ferraris

According to a report by news agency Bloomberg, which cites sources familiar with the matter, the new Ferrari Luce could serve as a stepping stone to other exclusive models. This has also been communicated within parts of the Ferrari collectors’ network, as highlighted in the report. Bloomberg additionally quotes several anonymous Ferrari buyers on the matter.

Ferrari fully unveiled the Luce at the end of May. While its design has polarised opinion, its performance has not: the Luce is set to bring the driving dynamics and brand emotion of Maranello into electromobility. It features a bespoke battery-electric platform, four electric motors, up to 772 kW of power, and a 122 kWh battery. However, the first battery-electric Ferrari is not a classic two-seater but a four-door, five-seater with a starting price of €550,000 euros.

Ferrari’s use of an incentive system for loyal customers is not new. Those who regularly purchase production models gain preferential access to limited special editions from the Italian manufacturer.

Update from 24 June 2026

Ferrari has denied rumours that customers would be required to buy the electric model Luce in order to access limited special editions. According to Enrico Galliera, it would be a ‘big mistake’ to apply such pressure.

“We’d run the risk of creating negative ambassadors who would speak poorly of the Luce and, after a few months, resell it. This would destroy its residual market value, which is precisely what the luxury electric vehicle sector is suffering from today,” he said.

Galliera himself will be replaced as Ferrari’s marketing chief on 1 July. However, there appears to be no causal link to the Luce controversy, according to reports. He had decided after 16 years at Ferrari to ’embark on a new chapter in his professional journey’ and had informed the company some time ago. His successor on 1 July will be Massimiliano Di Silvestre, who until last month led BMW’s business in Italy.

bloomberg.com; updates: msn.com (limited edition), msn.com (Galliera)