Electric Ferrari Luce paves way for collectors to access coveted Ferraris

Ferrari is reportedly integrating the Luce into its allocation system for loyal customers: According to media reports, the electric car is intended to serve as a loyalty entry level for wealthy customers. Insiders suggest that purchasing this model could secure access to more desirable vehicles from the manufacturer.

According to a report by news agency Bloomberg, which cites sources familiar with the matter, the new Ferrari Luce could serve as a stepping stone to other exclusive models. This has also been communicated within parts of the Ferrari collectors’ network, as highlighted in the report. Bloomberg additionally quotes several anonymous Ferrari buyers on the matter.

Ferrari fully unveiled the Luce at the end of May. While its design has polarised opinion, its performance has not: the Luce is set to bring the driving dynamics and brand emotion of Maranello into electromobility. It features a bespoke battery-electric platform, four electric motors, up to 772 kW of power, and a 122 kWh battery. However, the first battery-electric Ferrari is not a classic two-seater but a four-door, five-seater with a starting price of €550,000 euros.

Ferrari’s use of an incentive system for loyal customers is not new. Those who regularly purchase production models gain preferential access to limited special editions from the Italian manufacturer.

bloomberg.com