JB Straubel, Yoshio Ito, Matt Teske.
“From a pure technology point of view, everything that we’ve done on vehicles translates directly into trucks. There’s no reason that today you can’t make a very compelling electric truck.”
Tesla CTO and co-founder JB Straubel suggests that the truck industry is seeing less innovation because it is more conservative, but that does not mean that existing technology will not work for trucks, too.
“We just don’t want to be a bottleneck.”
Yoshio Ito, head of Panasonic’s automotive division, says the company is ready to move up its investment of 1.6bn dollars in Tesla’s Gigafactory to in turn move up the production schedule and meet the demand for the Model 3. Panasonic had been looking to pay in phases over the next few years.
“I wanted to show that a good-looking, desirable electric car will generate real buzz and excite customers. A car is an extension of your personality and lifestyle needs. A car should make someone say ‘wow, I want that.’ Most electrics don’t elicit that response right now.”
Matt Teske, mastermind behind the fictional electric Jolt, explains the reason behind his recent social media experiment. He had created a fictitious but gorgeous sporty electric coupe for consumers straddling the line between gen x and millennials.