Sergio Marchionne, Ben Scott, Yoshio Ito.
“If you are considering buying a 500e, I hope you don’t buy it, because every time I sell one it costs me 14,000 dollars.”
These are the blunt words of Fiat-Chrysler CEO Sergio Marchionne, who had previously dubbed the selling of electric cars as “industrial masochism” he will personally try to avoid as much as possible.
“The increasing variety of EVs and PHEVs is encouraging for the market, but there still needs to be more of these vehicles available to reach parity with internal combustion engine cars.”
Ben Scott, analyst for IHS Automotive, still sees the EV market in its early stage. Even though “EV adoption (is) exceeding the historical precedent of hybrids,” he said, more EVs need to be offered to get on par with conventional cars.
“We will make sure to carry out investments one step at a time in line with demand.”
Yoshio Ito, Panasonic’s senior managing executive officer, on a possible investment in Tesla’s Gigafactory. After the company had signed a letter of intend earlier this month, Panasonic has not yet disclosed how much it would invest.