“If you are not involved, you have to ask yourselves some uncomfortable questions.”
Herbert Kohler, Daimler’s head of corporate research, on the reversed situation the company finds itself in. A few years ago, it was asked why it kept working on H2 technology while now it is a must. Daimler has pushed back a series FCV from 2012 to 2017 for the sake of working together with Nissan and Ford.
“Nissan makes zero margin on the replacement program. In fact, we subvent every exchange.”
Jeff Kuhlman, Nissan’s VP of global communications, explains how the company can realise the rather low price of 5,500 dollars for a Leaf replacement battery. It cannot, apparently, but decided to do so in what he called a “‘customer-first’ initiative.”
“I’ve spoken to Tesla customers, and they say that if the plug-in Audi Q7 was available that is the car they would choose. We are confident we have chosen the right path; an electric car that lives only in the showroom does nothing for the CO2 agenda. We want to build cars that sell.”
Audi CEO Rupert Stadler is once more defending his company’s focus on plug-in hybrids instead of fully electric cars.
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