Tag: Rupert Stadler

Jun 26, 2018 - 02:14 pm

Audi cancels e-tron world premiere

Audi has cancelled the premiere of its first electric car, the e-tron quattro set on August 30 and 31 in Brussels, claiming “organisational issues” which are namely Rupert Stadler, Audi’s CEO who had been arrested last week. The delay will not affect the on sale date though according to our sources.

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Mar 19, 2018 - 01:14 pm

Audi to launch a fuel cell model by 2020

Audi is planning to to take the lead for VW’s hydrogen cars and wants to launch a production fuel cell model by 2020, albeit in a small series. Rupert Stadler announced the news at the annual press conference and also said to go serial with their latest autonomous concept.

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Mar 15, 2018 - 03:18 pm

Audi e-tron price & GT version announced

The Audi e-tron, the first fully electric serial model by the German car manufacturer, will be available as of end of this year starting at 80,000 euros. Furthermore, the car manufacturer announced a Gran Turismo version of the car, also fitted with a purely electric motor. Both revelations were announced by chief executive Rupert Stadler […]

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Sep 8, 2017 - 08:15 am

EV Sales in the UK.

The UK counted 1,691 newly registered PEV on its roads this August. 476 EVs mean growth of 62.5 percent compared to the same month last year while sales of plug-in hybrids increased by 38.5% to 1,215 units. Hybrids sold 2,277 times (+70,1%).

Mar 16, 2017 - 09:54 am

Erik Figenbaum, Rupert Stadler.

Erik-Figenbaum“We can tax the gasoline and diesel cars even higher if we want to, so I think it is potentially possible to transition to a more or less fully electric passenger vehicle sector in the future.”

The taxing power of the state is in full swing in Norway and what Erik Figenbaum, chief research engineer at the Norwegian Institute of Transport Economics in Oslo, here recalls. Still, he doubts fossil fuel cars will be phased out by 2025 altogether.

rupert-stadler“We will make the electric car into a ‘must have’ in the coming decade.”

Audi CEO Rupert Stadler appears bullish lately when it comes to electrification. He went on to promise more “pure electric model” to be added to the line up from 2020.

Sep 26, 2016 - 08:41 am

Rupert Stadler, Wolfgang Bernhard, Denis Naughten.

rupert-stadler“Our new models will all have 500 kilometres of range. I have always said: as long as we can only reach 150 to 200 kilometres, electric cars don’t make any sense.”

Audi CEO Rupert Stadler has changed his stance on electric mobility, saying that with increased battery performance and decreased prices, the time has come for an electrified portfolio.
rp-online.de (in German)

Wolfgang-Bernhard“Ten years ago I saw no market for e-trucks.”

Wolfgang Bernhard, head of Daimler Truck, has made a similar U-turn, also referring to increased battery performance and lower prices. These conditions will set the stage for the e-Canter in the U.S. Japan and Germany starting next year.

Denis-Naughten“There hasn’t been the uptake we would have liked to have seen. To be honest, we thought at this stage we’d be phasing the supports out.”

Ireland’s Climate Change Minister Denis Naughten explains that the country is considering further EV incentive schemes, as current ones have not really pushed the market along far enough. What exactly these measures will be is not clear yet.


Jul 12, 2016 - 08:07 am

Rupert Stadler, Ahn Byung-ki, Lance Bradley.

rupert-stadler“We will introduce a growing and electrically driven product portfolio from 2018.”

Audi CEO Rupert Stadler comments on the in-house masterplan that continues to be more and more electrified. At the current rate, a quarter of Audi’s offering could have an electric motor on board by 2025.
automobil-produktion.de (in German)

Byung-Ki-Ahn“Electrical vehicles are changing real fast. From a conventional perspective, two years or maybe a year-and-a-half is not really a long time. But in the EV business, it is a pretty long time. We have to be ready for the new generation every two years.”

Ahn Byung-ki, director of eco-vehicle development at Hyundai Motor Group, says that technology is advancing so fast that they must introduce new EVs every two years to push range and to keep up with recent Chinese start-ups looking to launch electric supercars.

Lance-Bradley“A fee is understandable. 5 pounds for 20 mins isn’t.”

Mitsubishi UK’s managing director Lance Bradley criticises Ecotricity for demanding such a high price at its fast-chargers along British motorways (we reported). Until recently, plugging in had even been free of charge.

Jun 3, 2016 - 09:10 am

Rupert Stadler, Elon Musk, Thomas Birr.

rupert-stadler“We won’t save when it comes to the products and technologies of tomorrow. Electrification and digitalization have top priority.”

Audi CEO Rupert Stadler says that while the VW Group has lost a lot of money due to the recent scandal, Audi won’t scale back its efforts to electrify its line-up. The manufacturer wants to launch one electrified car a year from 2018.
bilanz.ch (in German)

Elon-Musk-Twitter“I think they should have embarked on this project sooner. But I don’t know when — they don’t share with me the details of their production plans. I don’t think they’ll be in volume production until 2020.”

Tesla CEO Elon Musk believes that Apple is joining the EV game a bit late. He meanwhile does not see Google as a direct competitor, as the internet giant wants to develop technologies and sell them to established automakers.

Thomas-Birr“What you don’t want is the power grid to collapse if there happen to be three electric cars charging in the same street at the same time.”

Thomas Birr, head of strategy at German utility RWE, says that instead of installing new chargers, the company is looking to integrate electric cars into the grid, using them to store excess energy during peak times. That will help stabilise the grid.

May 13, 2016 - 09:00 am

Rupert Stadler, Jürgen Stackmann, Jim Lentz.

rupert-stadler“The burden resulting from the diesel issue has not been relieved.”

Audi CEO Rupert Stadler admitted in front of the firm’s shareholders that the VW Group was still feeling the repercussions of the manipulation scandal. Nevertheless, the VW board plans to ask shareholders at its annual meeting to ratify the actions of both the management and supervisory board for last year.
autonews.com (Audi), autonews.com (VW)

Juergen-Stackmann“What’s clear is that today we have expertise in hugely complex areas, like developing engines and gearboxes, that start-up companies will not have to worry about, because electrical powertrains require a different kind of complexity. There could be a race between the hardware and software makers to find out who emerges on top in the car industry.”

Jürgen Stackmann, Volkswagen’s head of sales and marketing, believes the company is well prepared to advance electric and autonomous cars, especially as the established carmakers are “well practiced” in meeting and keeping quality standards (oh, the irony).

Jim-Lentz“Consumers, while I think they love the idea of a high-tech car that’s very green, they still want a car that acts like what they are driving today.”

Jim Lentz, CEO of Toyota North America positions the fuel-cell-powered Mirai as a Tesla alternative. For now, however, it is missing the equivalent of a Supercharger network.

Mar 4, 2016 - 10:03 am

Oliver Blume, Berhard Maier, Rupert Stadler, Peter Schmidt.

Oliver-Blume“From Porsche’s point of view, infrastructure is the top priority – incentives are more important for high-volume manufacturers. Both measures are able to boost electric mobility.”

Porsche CEO Oliver Blume hopes that the German government will both decide on an incentive scheme for EVs, as well as help with the development of charging infrastructure. He says Porsche will do its part.
wiwo.de (in German)

Bernhard-Maier“Mobility must become clean. We have therefore fitted the VisionS with electric motors and plug-in technology. By 2019, we will offer the first Škoda with this technology. A purely electric vehicle will follow shortly after.”

Škoda CEO Bernhard Maier confirms that the manufacturer will offer an all-electric car. Škoda already showcased a plug-in version of its VisionS in Geneva.

rupert-stadler“Hybrid and plug-in hybrids are a transitional and bridge technology for about the next ten years.”

Audi CEO Rupert Stadler expects electric and hybrid car sales to account for 20-25 percent of sales by 2025, after which all-electric cars will become mainstream. He also said that fuel cell technology was worth looking into.

Peter-Schmidt“The market for electric cars in Europe has been extremely disappointing. Five years ago, carmakers were really optimistic, but at the moment, in my view they will be lucky if the market share reaches 1 percent by 2020.”

Peter Schmidt, chief editor of Automotive Industry Data, says that low petrol prices are keeping drivers from going electric. Only in countries like Norway, which has an extensive incentive scheme, are electric vehicles taking off.

Sergio-Marchionne“With Ferrari, it’s almost an obscene concept.”

Fiat Chrysler CEO Sergio Marchionne doesn’t mince his words, saying that we will not ever see an electric Ferrari. Nor a self-driving one, as Marchionne added that “you’ll have to shoot [him] first.” We that think that may be that is a bit drastic…

Jan 5, 2016 - 09:35 am

Rupert Stadler, Elmar Degenhart, OPEC.

rupert-stadler“A significant proportion of our investment is naturally in the field of alternative drive systems.”
Audi CEO Rupert Stadler announced that the manufacturer will invest some 3bn euros in 2016, focusing on alternative drivetrains and hiring new experts in the field of future technologies.

Elmar-Degenhart“The diesel passenger car could sooner or later disappear from these markets.”

Continental CEO Elmar Degenhart says VW’s dieselgate could bear fruits in North America, Japan and China, where diesel cars only hold a small percentage of the market share. He contradicts the company’s financial chief who said last month that the scandal will most likely not impact sales.

OPEC-Logo100“Without a technology breakthrough, battery electric vehicles are not expected to gain significant market share in the foreseeable future.”

OPEC believes (or should we say ‘hopes’) that by 2040, some 94 percent of cars will still run on petrol. That includes hybrids. And by keeping oil prices low, OPEC is doing everything it can to make that dream come true…

Dec 8, 2015 - 09:25 am

Rupert Stadler, Eric Feunteun, Zhou Zhengyu.

rupert-stadler“We foresee more BEVs because the charging infrastructure will grow significantly in the next three to four years. The battery technology is improving substantially, and the cost per kilowatt is coming down to a level where it makes sense to push [for BEVs], at least in the premium sector.”

Audi CEO Rupert Stadler says the VW subsidiary will stick to its course and continue to focus more on the premium business segment. That includes introducing a battery-powered SUV by 2018.

Eric-Feunteun“We expect to double electric vehicle range by 2020.”

Eric Feunteun, EV Programme Director at Renault, says that range anxiety will soon be off the table for most drivers and then there will be no more excuse not to drive electric. He sees electrification of the transport sector as key to curbing climate change.

Zhou-Zhengyu“We are looking into the possibility of a congestion fee in certain areas.”

Beijing transport commission director Zhou Zhengyu hints that the Chinese capital could follow in the footsteps of i.e. London, charging for the use of the city’s roads. The goal is to reduce traffic and therefore congestion and smog.

Oct 23, 2015 - 08:42 am

Rupert Stadler, Elon Musk, Bill Wallace.

rupert-stadler“That’s our response to the diesel issue.”

Audi CEO Rupert Stadler says that the German carmaker has its electric SUV in the pipeline for 2018 and plans to have more EVs follow suit in an attempt to win back customers’ faith.

Elon-Musk-Twitter“Consumer Reports reliability survey includes a lot of early production cars. Already addressed in new cars.”

Elon Musk appears unfazed by the loss of the “recommended” status for Tesla Model S. While Consumer Report indeed said that some issues are down to ageing, it also claimed increased problems in 2015 models.
forbes.com, consumerreports.org (report)

Bill-Wallace“Of the more than 23 million cells that have been produced for the first-generation Chevrolet Volt, we have seen less than two problems per million cells produced.”

Bill Wallace, Director of Global Battery Systems for GM, proudly points to the reliability of the Volt power pack. No wonder, GM wishes to tighten cooperation with its long term partner LG Chem (we reported yesterday).

Oct 8, 2015 - 08:10 am

Rupert Stadler, Margo Oge, Claus Hjort Frederiksen.

rupert-stadler“Even more than before, we now have to play to win.”

Audi CEO Rupert Stadler says the brand will go ahead as planned with the launch of new models like the all-electric SUV despite, or rather because of the emission scandal at Volkswagen. He alienates the mothership even further as Audi is bringing in audit firm Deloitte to take an impartial look at dieselgate.
handelsblatt.com (in German)

Margo-Oge“These people had religion. And that religion was diesel. They simply did not believe in electric powertrains and thought they were a waste of time.”

Margo Oge, a former director of the EPA Office of Transportation and Air Quality, took part in talks with VW before president Obama’s Clean Air Act. VW executives, here depicted as diesel fanatics, were lobbying for treating their forged clean diesels like EVs back in 2011.

Claus-Hjort-Frederiksen“The former government may have promised to keep electric cars exempt from car taxes, but they just forgot one thing: finding the money to do so.”

Danish Finance Minister Claus Hjort Frederiksen on discontinuing tax rebates for electric cars. While he quotes financial reasons, Denmark’s new government plans to scrap a tax on NOx emissions too (we reported). How does this add up?!

Jun 23, 2015 - 08:42 am

Rupert Stadler, Ashlee Vance.

rupert-stadler“A free parking space for electric cars in the city centre alone will not be enough. We need massive investments in charging infrastructure.”

Clear words from Rupert Stadler, head of Audi. He is calling on the German government to be more active in aiding electric mobility in the country and to dig into the state’s pocket to create real framework conditions.
automobilwoche.de (in German)

Ashlee-Vance“In the automotive industry, Tesla faces very serious threats, particularly from other luxury carmakers that have started to take it seriously and have responded with decent electric vehicles. These companies are still years behind in software, but they hold a major manufacturing lead over Tesla, so that’s a real battle.”

Ashlee Vance, author of the Elon Musk biography, expects that other carmakers will continue to compete with Tesla technology and might prove fierce competitors.

Apr 23, 2015 - 08:29 am

Rupert Stadler, Andrea James.

rupert-stadler“When it comes to a battery electric vehicle it was very clear for us, a range of 500km is a must.”

Audi CEO Rupert Stadler here promotes the Q6 e-tron, which is scheduled for market entry in 2018. He further believes that by that time, there will be enough infrastructure.

Andrea-James“Tesla has been able to install more than 100 projects, really without anyone noticing.”

Says Andrea James, analyst at Dougherty & Co., regarding Tesla’s stationary energy storage units. Apparently, they have been installed for testing at companies in California for some time already.

Dec 4, 2014 - 09:40 am

Stephan Winkelmann, Carlos Ghosn, Rupert Stadler.

Stephan-Winkelmann“Our future will be determined by turbochargers and plug-in hybrids.”

Lamborghini CEO Stephan Winkelmann said in an interview with the German edition of ´Top Gear´ that there is “no escape” of building more plug-in hybrids due to regulations and social acceptance.
focus.de (in German)

Carlos-Ghosn“You can’t just squeeze yourself into only electric cars or only fuel cells, because you don’t know what the regulations in different countries are going to be.”

In this TV interview, Renault-Nissan CEO Carlos Ghosn talks about the future of electric mobility, saying that all automakers research technologies such as fuel cells, but that most governments have a habit of favoring one technology over another, like diesels in Europe.

rupert-stadler“Our engineers are working. It’s probably going to be a crossover, but development work is still ongoing.”

Audi´s Chief Executive Officer Rupert Stadler comments on plans to roll out an all-electric “Tesla X fighter” in 2017, which will follow the start of a battery-powered variant of the R8 sports car next year.

Sep 16, 2014 - 08:34 am

Rupert Stadler, Thomas Weber.

rupert-stadler“The time has not yet come for a purely electric car. Without sufficient infrastructure, plug-in hybrids like our A3 e-tron are currently the best solution.”

Audi CEO Rupert Stadler once more sells the plug-in hybrid as the best EV concept under current conditions. Nonetheless, he added that Audi would be able to issue a fully electric car at any time.
autogazette.de (in German)

thomas-weber“Without a breakthrough of the plug-in hybrid, the targets will be impossible to meet. We are therefore working hard to establish the technology as soon as possible.”

Thomas Weber, head of development at Daimler, also is a fan of hybrids and is here hinting at the EU’s CO2 emission limits. For him, these can only be met with partial electrification as down sizing is not really an option for Mercedes.
spiegel.de (in German)

Jul 25, 2014 - 08:39 am

Herbert Kohler, Jeff Kuhlman, Rupert Stadler.

Herbert-Kohler“If you are not involved, you have to ask yourselves some uncomfortable questions.”

Herbert Kohler, Daimler’s head of corporate research, on the reversed situation the company finds itself in. A few years ago, it was asked why it kept working on H2 technology while now it is a must. Daimler has pushed back a series FCV from 2012 to 2017 for the sake of working together with Nissan and Ford.

Jeff-Kuhlman“Nissan makes zero margin on the replacement program. In fact, we subvent every exchange.”

Jeff Kuhlman, Nissan’s VP of global communications, explains how the company can realise the rather low price of 5,500 dollars for a Leaf replacement battery. It cannot, apparently, but decided to do so in what he called a “‘customer-first’ initiative.”

rupert-stadler“I’ve spoken to Tesla customers, and they say that if the plug-in Audi Q7 was available that is the car they would choose. We are confident we have chosen the right path; an electric car that lives only in the showroom does nothing for the CO2 agenda. We want to build cars that sell.”

Audi CEO Rupert Stadler is once more defending his company’s focus on plug-in hybrids instead of fully electric cars.

Jun 30, 2014 - 08:21 am

Rupert Stadler, Chetan Maini.

rupert-stadler“Plug-in hybrids could account for 10 percent to 20 percent, even 40 percent of the 2 million units we plan to build annually by 2020. It will be our customers who decide, and we are ready to satisfy their demand.”

Audi CEO Rupert Stadler is ready to not only offer the A3 e-tron globally but also to hybridise other models if demand is there. The first would be the Q7, followed by a longer version of the A6 for the Chinese market as well as the A8.

Chetan-Maini“The best solutions can come from sharing especially for an industry which is still in a niche segment.”

Chetan Maini, founder and CEO of Mahindra Reva Electric Vehicles, shares Tesla’s open source approach, essentially. Mahindra Reva too is ready to share its low cost fast-charging station solutions with other players, Maini said.

Apr 11, 2014 - 08:21 am

Rupert Stadler, Jason Gellatly, Al Bedwell.

rupert-stadler“From now on, we will introduce another e-tron model every year.”

Audi’s plug-in strategy, summarised by CEO Rupert Stadler, sounds simple but is ambitious.
auto-motor-und-sport.de (in German)

Jason-Gellatly“We’ve been sold out for a while. If you came to me now, I’d say you’re not getting a car in 2014 and not in 2015, but maybe 2016.”

This is the somewhat depressing outlook Jason Gellatly, sales men at BMW’s Bridgeport, Connecticut store, gives customers asking to buy an electric i3. His colleagues in other cities do not paint such a bleak picture, especially as BMW is giving the American market preference.

anonym“We are pretty bullish on PHEV as the way to go. We show PHEV outselling BEV (battery electric vehicles) in the long run. I see it as a technology best suited for larger cars and especially for the premium segment where the higher costs (after all it needs an expensive battery pack) can be more easily accommodated.”

Al Bedwell, analyst with LMC Automotive, puts his bet on hybrids, which he thinks will outstrip all-electric vehicles at least in the luxury segment.

Found on electrive.com
26.06.2018 14:04