Maxime Picat, Dieter Zetsche, Didier Leroy.

“I think we will need plug-in hybrids by the end of the decade. Maybe we will go faster, but we are not going to be first and are not in a rush.”

Peugeot CEO Maxime Picat is in no rush to electrify, not even partially. However, if it will finally happen, Peugeot will take VW as an example as Picat does not see a “future in the long-term for specific electric cars” like BMW’s i3.
telegraph.co.uk

“This is not something where you are first to market and then can run away and sell hundreds of thousands of vehicles. It’s something where we have to set the stage for this industry change together.”

Daimler CEO Dieter Zetsche when asked about Toyota’s rather offensive hydrogen strategy. Him and strategic partner Carlos Ghosn from Renault-Nissan would like to see a more cooperative effort instead – if at all.
online.wsj.com

“We want to take the lead in fuel cell technology just as we took the lead in hybrids.”

Toyota itself however, here spoken for by Didier Leroy, head of the European operations, leaves no doubt as to what the Japanese carmaker set out to achieve with its fuel-cell vehicles.
online.wsj.com