Tag: Dieter Zetsche

May 22, 2019 - 01:27 pm

Daimler restructures as Zetsche hands reigns to Källenius

After 13 years at the helm of Daimler, Dieter Zetsche stepped down as CEO today and has handed over management of the Group to Ola Källenius. He will be appointed Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars for the next five years and comes with ambitions.

Weiterlesen
Apr 1, 2019 - 07:12 am

German carmakers show full e-mobility commitment

In a concerted rebranding campaign, the three German premium vehicle manufacturers Audi, BMW and Mercedes want to adapt their labelling to the electric mobility of the future. The brand-new designs are exclusively available to our industry service electrive so far. Happy April Fools! 

Weiterlesen

– ADVERTISEMENT –



Mar 21, 2019 - 01:17 pm

‘Das Auto’ is to be battery-electric

During a call, executives of VW, BMW and Daimler have agreed on a common approach towards electric mobility following Volkswagen’s recent demand for technological clarity. Insiders report the trio being in agreement that the near future belongs to battery-electric vehicles.

Weiterlesen
Feb 7, 2019 - 01:31 pm

Daimler & Tesla consider electric van cooperation

Daimler & Tesla are truly considering to electrify vans thus confirming rather unofficial hints that emerged last year. Now Daimler CEO Dieter Zetsche confirmed the talks at the company’s annual press conference, but the outcome is open.

Weiterlesen
Oct 8, 2018 - 04:06 pm

Renault-Nissan & Daimler pondering battery cooperation

Renault-Nissan and Daimler may make some cooperative efforts to include battery and autonomous driving technology. At least their executives, namely Carlos Ghosn and Dieter Zetsche saw chances to work more closely together when speaking to the press in Paris. 

Weiterlesen

– ADVERTISEMENT –



Oct 16, 2017 - 08:41 am

Wang Chuanfu, Dieter Zetsche.

“From BYD’s point of view, the biggest challenge is battery capacity. Our Iron Phosphate battery plant, the largest in the world, has annual capacity of 10GWh, yet still cannot meet the booming demand.”

Asked about the current challenges for the uptake of electric buses, Wang Chuanfu, President and Chairman of BYD, mentions first of all battery capacity. Apart from that, the barriers would not be as high as one might think, he adds.
uitp.org

“I respect what Elon Musk is doing and his approach. He went to the other end, to luxury, and made electric car driving more desirable. At the same time, we have sold electric cars 12 years ago, long before him, but did not come up with a really-convincing car.”

Daimler chief Dieter Zetsche has a clear idea of why Tesla succeeds with its strategy while his company had to deal with setbacks when it comes to electrification. However, with the upcoming EV line-up, Zetsche is sure to make Daimler as attractive to EV buyers as Tesla.
auto.economictimes.indiatimes.com

Mar 27, 2017 - 09:47 pm

Dieter Zetsche, Thomas Brachmann.

Dieter-Zetsche“Tesla has certainly set a positive impulse because they do not say electro mobility is renunciation [of power] and about ‘granola image’, but on the contrary: that is power and enthusiasm. And that is the right way.”

Daimler CEO Dieter Zetsche refers to the “golf cart” image he believes had been attached to electric vehicles for years. In an interview on the sidelines of SXSW 2017, he thanked Tesla for having paved the way.
electrek.co

Thomas-Brachmann“We see the smaller cars using battery power and the bigger cars using fuel-cell systems. So we need to look at where does the battery end and the hydrogen car start.”

According to Thomas Brachmann, chief project engineer-R&D Europe for Honda, the company may use its fuel cell technology for the new Civic soon.
wardsauto.com

Feb 7, 2017 - 11:01 am

Dieter Zetsche, Kathy Beslic, Lutz Stiegler.

Dieter-Zetsche“It would be outrageous to predict a year, where the tipping point happens and an EV will be a similar price to a combustion engine, but we believe it’s in the next decade.”

Daimler CEO Dieter Zetsche with his prediction of price parity between gas guzzlers and electric vehicles. Not so outrageous after all.
autocar.co.uk

Kathy-Beslic“We’re proud to come to market first.”

Says Kathy Beslic, marketing manager for the Chevrolet Bolt, who otherwise refused to comment on Tesla’s Model 3. So far, the Bolt EV is available in California and Oregon.
brandchannel.com

Lutz-Stiegler“Building a hybrid V90 Cross Country is feasible. If there is enough demand from customers we will do it.”

Lutz Stiegler, Volvo’s director of powertrain engineering, exhibits willingness to follow consumers’ wishes for electrification no matter the segment. Volvo does rule out diesel-electric hybrids though.
digitaltrends.com

Jan 13, 2017 - 09:14 am

Dieter Zetsche, Barack Obama, Stefan Bratzel.

Dieter-Zetsche“We are at the leading edge in this technology, but at the same time, in the last five, six, seven years, battery electric vehicles have developed much faster and further than we expected, and the advantages of fuel-cell vehicles as far as range is concerned, as far as filling time is concerned, has become much smaller.”

Daimler CEO Dieter Zetsche is not putting a lot of faith in fuel technology. The carmaker is still planning to “launch a four-digit number of fuel-cell vehicles” next year, but not everyone can buy them. But Zetsche also admits, that all could change in ten years.
caradvice.com.au

Barack-Obama“I believe the trend toward clean energy is irreversible.”

Outgoing U.S. President Barack Obama wrote in the journal Science that clean energy technology will continue under President Trump – whether he wants to or not. The reason is that people living in the U.S. have begun integrating the change in i.e. mobility into their own lives.
sciencemag.org via teslarati.com

Stefan-Bratzel“Over the last couple of years, German manufacturers and others have been investing very heavily in electric mobility. They are still a bit slower than Tesla but I wouldn’t underestimate their progress.”

Stefan Bratzel of the Center of Automotive Management (CAM) says that if Tesla does not manage to be profitable, it could be taken over by a company that is currently still playing catch-up.
forbes.com

Dec 14, 2016 - 09:02 am

Dieter Zetsche, Trevor Milton, Jens Marquardt.

Dieter-Zetsche“Whoever arrives too early is alone on the dance floor. Whoever comes too late may have already missed the best part.”

For Daimler CEO Dieter Zetsche, the time to launch an EV has to be picked as carefully as the time to arrive at a party. He says that launching the Generation EQ concept at the end of the decade is the right time to so.
autonews.com

Trevor-Milton“We’ve essentially solved the biggest transportation problem in our history.”

Trevor Milton, CEO of Nikola Motors, seems to be ready to take Elon Musk head on – at least in terms of communication. The company just revealed its hydrogen-electric truck, said to launch in 2020.
automotiveworld.com

Jens-Marquardt“It’s important for Formula E to keep its USP with racing in big cities where the people are.”

BMW motorsport director Jens Marquardt doesn’t believe that the Formula E needs to go any faster, but should focus on fan interaction and virtual racing. He even believes that one day, fans could virtually race against the teams actually on the track.
motorsport.com

Nov 18, 2016 - 09:01 am

Dieter Zetsche, Jochem Heinzmann, Kiyoshi Fujiwara.

Dieter-Zetsche“The best overall package is what will convince the customer – we want people to buy our electric cars because they want to and not because they have to because other cars are outlawed.”

Just forbidding petrol and diesel cars is not the way to push electric mobility, Daimler CEO Dieter Zetsche says. He wants to conquer the buyers’ hearts with his products to ensure long-term success.
automobilwoche.de (in German)

Jochem-Heinzmann“We have to do more in the NEV area. The government is pushing, the general environment in China is pushing that.”

Volkswagen’s China chief Jochem Heinzmann says the company wants to sell as many as 400,000 “new energy vehicles” in China by the end of the decade and even 1.5m by 2025. He is now hoping the Chinese government will approve the manufacture’s third joint venture there that would focus on battery-electric cars only.
autonews.com

anonym“Of course we need EVs. As you know, in Norway, the complete energy source is water… this means that EV is much better for CO2 in Norway. But not in United States or China… Therefore, we are focusing on ICE, but some regions we need EVs, so therefore in 2019 or in that time frame we will introduce EVs where it is needed in the world.”

Mazda’s head of research and development Kiyoshi Fujiwara announced a prospective electric vehilces for 2019 at the LA Motor Show. The car could then also be offered with a rotary engine as range extender.
caradvice.com.au

Nov 15, 2016 - 08:55 am

Dieter Zetsche, Mary Nichols, Takahiko Ijichi.

Dieter-Zetsche“Those who see carmakers as the root of all evil might not have noticed every second electric car in Europe is made in Germany.”

Daimler CEO Dieter Zetsche tells the German Green Party that he, too, wants emission-free mobility. The party passed a resolution over the weekend, calling for and ICE ban from 2030 in Germany.
reuters.com

Mary-D-Nichols“California’s commitment to clean air and climate protection has been strengthened by this election.”

Following the election of a U.S. President most likely to sweep climate change under the rug, Chairman of the California Air Resources Board (CARB) Mary Nichols tweeted that the western state will continue its efforts to promote EVs and implement zero-emission mandates.
bloomberg.com

Takahiko-Ijichi“If you ask the question – what is the ultimate environmentally friendly vehicle? – we’ll say it will be fuel cell vehicles. And our idea has not changed.”

Toyota CFO Takahiko Ijichi explains that while the carmaker is looking to have EVs in its line-up to be more flexible when it comes to introducing a vehicle to a market depending on their infrastructure and policy, fuel cell technology remains their main cause.
autonews.com

Nov 11, 2016 - 09:21 am

Dieter Zetsche, BMI Research, Ferdinand Dudenhöffer.

Dieter-Zetsche“We were one of the first automakers to develop and build its own cells. From a performance point of view, they were excellent, but they were not cost competitive. Today, the cell is almost a commodity good so the cost is going down fast.”

Daimler CEO Dieter Zetsche on batteries for electric vehicles. He expects 100 euros per kWh by 2025 as costs for “electric controls, electric motors and all of the other parts” will decrease as well.
europe.autonews.com

anonym“If ZEVC were removed, Tesla Motors would lose a major source of income at a time when it is looking to ramp up its operations in order to launch the Model 3.”

Zero Emission Vehicle Credits are a mayor part of Tesla`s income, BMI Research says, but fears that these may be removed during the looming Trump administration.
forbes.com

Ferdinand-Dudenhoeffer“The electric cars from German manufacturers lack range. There is no comprehensive charging infrastructure available. In my opinion, the government cobbled together the incentive overnight in an amateur way and failed to prepare it professionally.”

Ferdinand Dudenhöffer, Germany’s answer to Bob Lutz, believes the buyers incentive is not enough and misguided. His continuous concern is range-angst.
automotiveit.com

Oct 24, 2016 - 07:57 am

Dieter Zetsche, Henrik Fisker, Johan van Zyl.

Dieter-Zetsche“We have set for ourselves a target five years ago to become the number one car premium manufacturer. That was supposed to be reached in 2020, but it seems that we are awful close already. So we can set a new target to ourselves and that is equally to be the leader in electric premium vehicles as well. This includes not just our current competitors, but new entries as well, including Tesla.”

Daimler CEO Dieter Zetsche is most satisfied with his firm’s progress and considers electrification the next segment to take a lead in, or where to go head to head with Tesla. It is EV premium he is talking, naturally.
insideevs.com

henrik-fisker“I think it’s pretty clear when you look at the market, when you look at the premium market, there’s really only one company that is out there, and it’s Tesla.”

Henrik Fisker is certain who he considers his biggest competitor. However, as Tesla is moving further into autonomy, Fisker does not “believe that it makes any sense for an automaker to develop autonomous driving.”
businessinsider.com via insideevs.com

Johan-van-Zyl“The sharing economy is one of the shining economies. That, in cities, might be the direction. But it’s also a difficult business model to make work, because at the end of the day, whether somebody is sharing or using it, somebody has to pay for it. The asset must be funded. It’s an interesting business model but not an easy one.”

Says Toyota’s European President & CEO Johan van Zyl. He also mused on the electrification of the compact Aygo that Toyota produces together with PSA as EVs could definitely play a part in the urban sharing economy.
insideevs.com

Oct 13, 2016 - 07:41 am

Dieter Zetsche, Guillaume Berthier, BNEF.

Dieter-Zetsche“When it comes to electric mobility, we want competitors to only see our taillights by 2025 – no matter if they are from Bavaria or California. It’s ambitions, but doable.”

Daimler CEO Dieter Zetsche seems (finally) ready to take things to the next level. He did however tell Bloomberg that he is against a government enforced ban of combustion engines, adding that “we cannot stop advancing combustion engine technology, even if 25 percent of vehicles sold in 2025 are e-cars, as 75 percent won’t be.”
automobilwoche.de (competition; in German); bloomberg.com (ban)

Guillaume-Berthier“We believe the real potential with the highest volume is in the low end of the market. So our new vehicle will be at a reasonable price, with not a huge amount of autonomous technology, and it will be very much a city car.”

Renault chief marketer Guillaume Berthier believes that China will be the next big market for electric mobility. In Europe, he says the “turning point for mass adoption” is already within reach.
wardsauto.com

anonym“In densely populated, high-income cities like London and Singapore … electric vehicles could represent as much as 60 percent of all vehicles on the road by 2030, the result of low-emission zones, consumer interest and favorable economics.”

A new report by McKinsey & Co and Bloomberg New Energy Finance (BNEF) says that with battery prices dropping, electric mobility could dominate the roads of wealthy cities by 2030.
reuters.com

Oct 5, 2016 - 09:27 am

Oliver Blume, Dieter Zetsche, Carlos Ghosn.

Oliver-Blume“We are in contact with other manufacturers and suppliers around the world to build a fast-charging network. It sounds easy but getting the details agreed is hard. We already have the clear technical concept. It can even work with Teslas, with an adapter.”

Porsche CEO Oliver Blume comments on the planned 800 Volt fast-charging system that Porsche is developing for the VW Group. Plans are apparently getting more concrete and will even give its biggest competitor a place to plug in.
electrek.co

Dieter-Zetsche“Now we are setting a new target to ourselves and that’s to be the leader in electric premium vehicles – latest by 2025.”

Daimler CEO Dieter Zetsche says the company will not only catch up to, but overtake Tesla as leader of the electric mobility market in less than a decade. The EQ brand introduced in Paris is to lead the way.
electrek.co

Carlos-Ghosn“We will develop low-cost electric cars based on knowledge coming out of India, but deploy it in China, because that is where the market exists.”

Renault-Nissan CEO Carlos Ghosn wants to develop inexpensive EVs in India to sell in China. The Alliance worries about losing its place there to local players, who offer electric mobility for less.
indiatimes.com

Jul 25, 2016 - 08:18 am

Mary Barra, Dieter Zetsche, Nissan.

Mary-Barra“Launching the Chevrolet Bolt EV, getting that into the marketplace and seeing customers’ reactions is one way we can capitalize on our battery cell technology.”

General Motors CEO Mary Barra explains the company’s move to invest in Lyft and Cruise Automation as a long-term way to profit from new technologies.
usatoday.com

Dieter-Zetsche“It is very important to get the right timing. As a tendency, and as a trend, we have become more bullish in that regard.”

Daimler Chief Executive Dieter Zetsche explains the company’s newest plans regarding their accelerated development of premium electric cars. Though Zetsche would not reveal details, the company may be taking aim at rivals Tesla and Audi.
reuters.com

anonym“It is now fair to say that charger availability has reached critical mass in Japan.”

A statement from Nissan indicates that Japan’s charging infrastructure has reached a level where EV drivers don’t have trouble finding a plug. Some 6,200 chargers are said to be available at some 7,000 locations nationwide, including 60% of the world’s quick chargers.
insideevs.com

Apr 12, 2016 - 08:26 am

Dieter Zetsche (Daimler), Stella Li (BYD).

Dieter-Zetsche“That excitement is not just about the drivetrain but the overall appearance and approach Tesla is taking.”

Dieter Zetsche, Daimler’s Chairman of the Board of Management, sees Tesla’s presence and competition as a welcome challenge, Zetsche admits that the American competitor offers what other manufacturers do not.
caradvice.com

Stella-Li-BYD“Wang Chuanfu is a marathoner, while Elon Musk is a 100-meter sprinter. A long-distance runner and a sprinter have different abilities and strengths.”

Stella Li, senior vice president at BYD, draws a clear line between the Chinese manufacturer and Tesla. BYD builds electric buses, cars and batteries and is looking to establish itself as a reliable brand name long-term. Li adds that BYD plans to up production capacity at its U.S. plant from 300 to 1,000 electric buses per year.
bloomberg.com

Mar 8, 2016 - 09:33 am

Dieter Zetsche.

Dieter-Zetsche“I don’t know if there’s one tipping point after which in two years all internal combustion engines will be replaced in new-car sales by electric cars.”

According to Daimler CEO Dieter Zetsche, batteries are key to the future of electric cars. Once EVs can go around 310 miles on one charge, they become competitive. Though Zetsche say, there is no “magic number” to trigger EV uptake.
autonews.com

Feb 23, 2016 - 09:27 am

Dieter Zetsche, Jason Wheeler, Green Budget Europe.

Dieter-Zetsche“Cars with electric driving ranges of 500 km and fast charging times of 20 minutes are within reach.”

Even Daimler CEO Dieter Zetsche believes that, considering progress made in recent years, electric drivetrains will catch on. However, if Germany continues on the same path as before, its goal of one million EVs on the road by 2020 seems unattainable.
businessinsider.com

Jason-Wheeler“My mandate from Elon is clear: cash is king.”

Tesla CFO Jason Wheeler explains that the EV maker plans to cut capital expenditures this year to obtain net cash flow positive, as Tesla also expects a year-on-year growth in vehicle deliveries of up to 78 percent.
fool.com

Green-Budget-Europe“The longer Germany waits before reducing its 18 cent tax gap between diesel and petrol, the harder it will become for its carmakers to become more competitive in making mass-market hybrids and electric vehicles.”

This sentence comes from a press release from Green Budget Europe (GBE), as members of the European Parliament were presented with a report showing that diesel cars are worse for the environment than petrol-powered vehicles.
green-budget.eu

Feb 5, 2016 - 09:15 am

Oliver Letwin, Dieter Zetsche.

anonym“In practice, it could be done today.”

British Cabinet Office minister Oliver Letwin whips up parliament to get behind the electric car revolution. He refers to inductive charging while driving, having to admit, however, that at this point, it is a technological rather than infrastructural reality.
standard.co.uk

Dieter-Zetsche“A glance at Tesla’s financial results proves that there is no manufacturer who makes money with these products.”

Daimler CEO Dieter Zetsche explains that he expects slower growth in 2016 due to investments made. But maybe value can be measured not only in money alone? Tesla shares definitely speak of another reality than profit.
reuters.com

Jan 26, 2016 - 09:34 am

Dieter Zetsche, Josh Tavel.

Dieter-Zetsche“Our impression was that these companies can do more and know more than we had previously assumed. At the same time they have more respect for our achievements than we thought.”

Daimler CEO Dieter Zetsche visited Apple and Google in Silicon Valley, commenting on their and Daimler’s development of autonomous driving technology.
reuters.com

Josh-Tavel“Being the leader in range and affordability means nothing if the car isn’t going to excite you each time you get behind the wheel.”

Chevrolet Bolt EV chief engineer Josh Tavel says the Bolt already tackles issues that had previously prevented EV uptake. Plus, it is simply fun to drive.
forbes.com

Sep 9, 2015 - 08:13 am

Dieter Zetsche, Vincent Gaillardot.

Dieter-Zetsche“No carmaker is making money with this. Not even Tesla.”

Daimler CEO Dieter Zetsche comments on the, in his opinion, meagre margins from selling electric cars as their production is still too costly.
automobil-produktion.de (in German)

Vincent-Gaillardot“Yes we have one motor and we have ‘some’ gears. Because it is the first season of development you need some risk assessment.”

Renault’s technical programme manager Vincent Gaillardot says that team e-dams will compete with one single motor set-up in the upcoming Formula E season. Previous rumours presumed the use of a dual-motor.
motorsport.com

Aug 24, 2015 - 09:06 am

Dieter Zetsche, Ferdinand Dudenhoeffer.

Dieter-Zetsche“Google and Apple want to provide system software for cars and bring this entire ecosystem around Apple and Google into the vehicle. That can be interesting for both sides.”

Daimler CEO Dieter Zetsche says he is not opposed to cooperating with the two technology giants, as self-driving and connected cars take centre stage. However, he stressed that Daimler refuses to become just a supplier.
reuters.com

Ferdinand-Dudenhoeffer“Tesla’s range of up to 450 kilometres (281 miles) makes the cumbersome plug-in art rather uninteresting. This makes it high risk that the premium manufacturers have invested in the wrong technology.”

Professor Ferdinand Dudenhoeffer, director of the Center for Automotive Research (CAR) at the University of Duisburg-Essen, is convinced that Tesla’s batteries trumped plug-in hybrids, which are “too costly,” “too heavy” and “not environmentally friendly.”
forbes.com

Jun 29, 2015 - 08:23 am

Dieter Zetsche, Mary Barra

Dieter-Zetsche“These days Tesla is selling 50,000 vehicles in a total market of 80 million. So it’s not our number one priority to compete with Tesla.”

Daimler CEO Dieter Zetsche does not see Tesla as a serious competitor. Audi and its planned Q6 electric car might be another matter. But the CEO did not confirm any plans to go head to head (yet).
caradvice.com.au

Mary-Barra“To make the biggest impact, it takes an engineering organization with the scale and the expertise to build electric vehicles for everyone, not just the elite.”

General Motors CEO Mary Barra sent out a similar message to Tesla, as she once more praises the upcoming Bolt as an EV accessible to mass market.
greencarreports.com

Apr 7, 2015 - 09:09 am

Johan de Nysschen, Dieter Zetsche.

Johan-de-Nysschen“We will roll out plug-in hybrids across our portfolio. It’s part of confirming the progressive nature of the brand.”

Cadillac CEO Johan de Nysschen confirmed that more PHEV variants of its models will follow the unveiling of the CT6 last week. He though also said that there will most likely not be a new version of the Cadillac ELR.
hybridcars.com (hybrids), hybridcars.com (ELR)

Dieter-Zetsche“We will most certainly not build a Tesla fighter.”

Daimler CEO Dieter Zetsche says that if Mercedes-Benz builds a “fighter”, it will be directed at established competitors, not at Tesla.
blog.caranddriver.com

Mar 10, 2015 - 09:18 am

Joachim Fetzer, Ulrich Hackenberg, Dieter Zetsche.

Joachim-Fetzer“I believe we will soon be able to deliver the best batteries from Europe, including the cells.”

Joachim Fetzer, head of electric mobility at Bosch, is certain that a decision about battery cell production in Europe will not be made until 2018. He also believes that Tesla will be able to reduce battery costs to 100 euros/kWh (109 dollars/kWh).
automobil-industrie.vogel.de (in German)

Ulrich-Hackenberg“It’s a more passenger orientated car, so for more than two passengers. But it will be a car which can be used by families that have some money, it is premium. It will have a big battery capacity and a range of more than 500km (313 miles). We will make a presentation soon.”

Audi’s head of engineering Dr. Ulrich Hackenberg confirms that Audi will take on the Tesla Model X with a large, all-electric SUV with a range of more than 300 miles.
autoexpress.co.uk

Dieter-Zetsche“As proven by Tesla, there can be a market at the other side of the range as well. If that is a possibility, we are investigating.”

Daimler CEO Dieter Zetsche hinted at the Geneva Motor Show that Mercedes may be working on an electric limousine. He also said that the reason EVs have not been successful (yet), is because they tend to be in cheaper segments.
reuters.com

Found on electrive.com
https://www.electrive.com/2019/05/22/inspiring-competition-bmw-sends-daimler-a-farewell-video/
22.05.2019 22:58