“I keep on running into this fundamental economic obstacle of overcoming the cost equation of electrification. You can’t. You can’t unless there is a wholesale change and a fundamental shift in the pricing structure of cars.”
Fiat-Chrysler CEO Sergio Marchionne, who will soon hand over the reigns, remains an EV sceptic. He has however, driven the electrification of some of the models and has just pushed the launch of the hybrid Chrysler mini-van forward a year.
“We think that plug in electrics have a very important role in the new eco system. If we just add that little touch of excitement which all vehicles purchases need to have, that emotion, that missing ingredient, I think we could be on the threshold of a real boom in electric cars.”
Anand Mahindra, Chairman and MD of the company of the same name, believes that all that is holding back EVs is the “perception that electric cars are only for the greens of the world.” This image however is changing with the Formula E and Tesla.
“Our policy is to avoid a situation where Tesla wants to make more cars but doesn’t have enough batteries.”
Panasonic Chief Executive Kazuhiro Tsuga on the substantial investment in Tesla’s Gigafactory of which Panasonic is one of the main partners.
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