Nov 24, 2014 - 09:32 am

Ian Robertson, Marc Lichte.

ian-robertson“We need to find ways to increase i8 production because the waiting lists in some markets are getting too long.”

BMW sales and marketing chief Ian Robertson says that the carmaker will step up production of its hybrid sports car to decrease current customer waiting times of around 4 to 5 months. In comparison, he says, the company delivers about 2,000 units of its all-electric i3 per month.
europe.autonews.com

Marc-Lichte“Tesla did an amazing job, but it looks like a conventional car. What will it be like compared to the i3 and i8? It will be different.”

Audi’s chief designer Marc Lichte talks about the Audi Sport Quattro and the upcoming all-electric Audi model, which he says will be different than any other car on the market.
autophorie.de (article in German, quotes in English)

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Found on electrive.com
https://www.electrive.com/2014/11/24/ian-robertson-marc-lichte/
24.11.2014 09:19