Tag: Ian Robertson

Apr 20, 2017 - 07:37 am

Klaus Rosenfeld, Ian Robertson.

Klaus-Rosenfeld“In the accelerated scenario, we are anticipating 30 percent will be pure e-cars, 40 percent will be hybrids, and 30 percent will be combustion engines.”

Schaeffler CEO Klaus Rosenfeld is apparently embarking on his very own transport transition (Verkehrswende) with this new estimates. Only a year ago, he reckoned that most cars would still be ICEs in 2030.

ian-robertson“Do we think it will come at that extreme level? It is unlikely.”

BMW board member for sales and marketing Ian Robertson said he believes Chinese authorities will tone down their quota for hybrid and electric cars starting in 2018.

Mar 21, 2017 - 05:12 pm

Louise Ellman, Ian Robertson.

anonym“The UK economy depends on an efficient and flexible transport system but emissions from vehicles are a significant problem and the standards that governments have relied on have not delivered the expected reductions.”

Louise Ellman is Labour chairwoman of the transport committee. It is one of multiple committees to take part in a so-called “super inquiry” into Britain’s toxic air scandal, that had been brought to light in court by the Client Earth organisation.

ian-robertson“The world needs that sort of new competitor. That isn’t to say that we’re not going to be very competitive with them as well, of course — but Elon Musk has achieved a lot, and I admire what he has done.”

This is BMW’s head of sales and marketing, Ian Robertson, acknowledging Tesla CEO Elon Musk. He also pointed to challenges the EV maker would have to face as it moves into “being a full-blown company.”

Mar 14, 2017 - 10:43 am

Ian Robertson, Nick Sampson, Scott Pruitt.

ian-robertson“Looking at it rationally, the battery is probably the way to go. But we don’t quite know the answers yet.”

BMW’s global sales and marketing boss, Ian Robertson, would not choose battery-electric vehicles over fuel cells quite yet but made clear that BMW is looking into both technologies. He also defied the notion that lithium had reached its peak.

Nick-Sampson“Imitation is the highest form of flattery, but poor clones get it wrong because we are promoting individuality.”

Nick Sampson, Faraday Future Senior VP R&D and Engineering, took off at least one glove as he commented on Nio’s new Eve concept, which he sees as a “poor” copy. The pictures he posted to underline his point do speak for themselves though.
electrek.co, slidesharecdn.com (images)

Scott-Pruitt“Within 10 days they accelerated their decision to say those standards should be adopted and continued, and increased. So that’s something we are going to address very, very soon.”

Environmental Protection Agency chief Scott Pruitt said that he will rein in the agency’s fuel economy regulations for cars and light trucks in the very near future.


Feb 17, 2017 - 09:45 am

Ian Robertson, Takeshi Uchiyamada.

ian-robertson“Having recently had the final design review, you can assume that it’s a bigger car rather than a smaller one, and you can assume that the packaging for the next generation of batteries has to be accommodated in such a way that gives the car a certain proportion.”

Ian Robertson, BMW’s head of sales and marketing, here talks about the iNext EV, which he expects “will have much stronger volume proportions behind it.”

Takeshi-Uchiyamada“Today, 40% of Toyota’s new vehicles are hybrids. Reality actually was beyond my imagination.”

Instances in which reality surpasses the imagination are rare and enough for Toyota chairman Takeshi Uchiyamada to believe in yet another decade of record-breaking hybrid, or Prius sales.

Aug 12, 2016 - 08:01 am

Guillaume Cartier, Ian Robertson.

Guillaume-Cartier“My order book is increasing. I’ve got more demand than I’m able to build at the moment. It’s a good sign.”

It looks like Nissan Europe sales boss Guillaume Cartier can indeed be satisfied. The new Nissan Leaf now has a range of 250 km, up from 130. Cartier also promised that range would stand at almost 500 km comes 2020.

ian-robertson“The fact that the planned production for our electrified 7 Series, 3 Series and 2 Series Active Tourer models is already sold out this year demonstrates our strategy of rolling out electrification on all models is the right one. We will, of course, now respond to this high customer demand.”

BMW sales chief Ian Robertson is on the case of increasing Tesla competition already. Especially in the Netherland and the Nordics, the plug-in hybrid variants exceed the expectations of the German carmaker.

Jun 9, 2016 - 07:52 am

Elon Musk, Ian Robertson.

Elon-Musk-Twitter“Whether that’s actually wise is a separate question, and as I said earlier, it’s going to make sense to do localised production at least on a continent basis.”

While Elon Musk believes the Fremont facility and Gigafcatory could “scale up to 1m vehicles,” he also thinks it sensible to produce more locally or at least continental, esp. to keep logistic cost down.

ian-robertson“If you go to Silicon Valley, and I was there a couple of weeks ago, 50 percent of all the startups last year had some sort of mobility in their title – 50 percent.”

BMW sales and marketing chief Ian Robertson is well-impressed by the tech-mekka’s transition to transport – or transport’s transition to technology. He warns the industry to brace for more change within the decade “than we have seen in the last 100” years.


Feb 18, 2016 - 09:33 am

Elon Musk, Ian Robertson.

Elon-Musk-Twitter“I think I could see us doing advertising where the ad is interesting, entertaining and people don’t regret seeing it, which unfortunately is not the case with most advertising.”

Basically Tesla is to further refrain from advertising if we follow the logic of Elon Musk. Not that the EV maker needs advertising with bloggers and vloggers providing promotion deliberately and without even getting a discounted Model S or X for it.

ian-robertson“Good cars alone are not enough. In our view, government incentives would be helpful in stimulating the market for electric mobility. The scrapping bonus in 2009 shows that these tools work.”

BMW sales chief Ian Robertson keeps calling on governments, particularly the German one, to introduce EV incentives as otherwise he believes Germany’s “stated goal of having 1 million electric vehicles on the road in 2020 is probably not feasible.”

Sep 21, 2015 - 07:54 am

Thomas Weber, Andy Palmer, Ian Robertson.

thomas-weber“I confirm that we will make a fully electric car with a range between of 250 to over 300 miles.”

Daimler’s head of development Thomas Weber promised a cool and emotional all-electric car that will most likely be the Mercedes-Benz’ answer to the Audi Q6 and the Tesla Model X crossover SUVs.

Andy-Palmer-Nissan“We will make the decision at the back end of this year, October or November. We will say yes, the only question is where we will make it. And that’s depending on our ability on grants and logistic costs. It’s about finding the best economic solution to the project, but we will definitely do it.”

Aston Martin CEO Andy Palmer is talking about the DBX electric crossover and keeping up hope that the car will arrive in 2019. The electric architecture will probably come from Daimler.

ian-robertson“The ‘i’ unit will continue to develop.”

BMW sales chief Ian Robertson says the company is considering different options for its electric sub-brand. It currently focuses on electrifying other non-i models such as the X5 SUV or the 3-series, which are being launched as plug-in hybrids.

Sep 17, 2015 - 07:34 am

Philipp Justus, Friedrich Eichiner, Ian Robertson.

Philipp-Justus“Google does not intend to become a car manufacturer.”

Philipp Justus, Google’s managing director for Germany, Austria and Switzerland, put a damper on rumours that the internet giant plans to take the EV market by storm. The company had just hired former Hyundai CEO John Krafcik to head Google’s autonomous vehicle project.

Friedrich-Eichiner“We don’t think it makes sense to load up cars with hundreds of kilos of battery power in order to get the long ranges. That’s not a solution.”

BMW’s CFO Friedrich Eichiner indirectly commented on concepts presented by Audi and Porsche at the IAA. Eichiner believes that it is more important to reduce the weight of batteries, as well as increasing their capacity.

ian-robertson“We have a number of options that are in the final stages of consideration.”

BMW’s sales chief Ian Robertson says the carmaker is working on a number of new models to join the i sub-brand, adding that the lineup will continue to grow.

Jan 21, 2015 - 09:08 am

Ian Robertson, Alain Visser, John McElroy.

ian-robertson“The legislative framework in the U.S. and Europe, China and Japan is clear, and it’s not going to change. The advent of zero-emission cars is coming, so our strategy remains on that track.”

Ian Robertson, head of sales and marketing at BMW, says that he does expect sales of electric cars to drop in i.e. the U.S., due to falling petrol prices. But Robertson says, it is only a short-term shift and not enough to change a winning strategy.


Alain-Visser“I rank Formula E as the most competitive motorsport series of right now. That’s all I can say.”

Alain Visser, Senior Vice President Marketing, Sales and Customer Service of Volvo, says that while racing is generally off the table for Volvo due to the high costs, the Formula E is in comparison to other motorsport series a “much better value for money.”

John-McElroy“In fact electric sales were all up last month, when we saw gasoline prices coming down the most. So, it’s not as if Americans are suddenly getting amnesia and running away from hybrids.”

John McElroy from Detroit-based Autoline.tv explains dropping Prius sales not with falling petrol prices, but the fact that U.S. customers are ready for the new model.

Jan 13, 2015 - 09:40 am

Ian Robertson, Thomas Weber, Jeong She-woong.

ian-robertson“Plug-in hybrid technology is so flexible that it can be integrated in a wide variety of vehicles, so there is clearly more to come.”

Ian Robertson, head of sales at BMW, expects more PHEVs to come and also believes that improvements in battery technology and electric motors will lead to falling prices for EVs over the next few years.

thomas-weber“I am convinced that this is the only way we will be able to get more customers to switch to electric cars over the short and medium term.”

To get there, Daimler’s chief developer Thomas Weber bets on plug-in hybrids. Ten new models are to be released by 2017, that is “one every four months,” he promised.

anonym“We vow to strengthen cooperation with carmakers, not only in the American market, but also in other parts of the world. For this, we prepared various battery and car products for automobiles for this exhibition to meet the needs of the market.”

Samsung SDI’s Automotive and Energy Storage System Business VP Jeong She-woong has reinforced the Korean company’s global outreach at the NAIAS. Alongside EV battery types, Samsung also showcases light-weight materials at the fair.

Dec 18, 2014 - 09:29 am

Ian Robertson, Liam Neeson.

ian-robertson“To reach the 95g/km target we need pure electric vehicles, but to sell pure electric vehicles we need governments to provide the infrastructure and to incentivise the technology. All that takes time, not two or three years.”

BMW’s head of sales and marketing Ian Robertson once more moans about EU emission regulations which he not only finds premature but also one-sided.

Liam-Neeson“The mayor wants to replace carriage horses with electric cars. That’s exactly what New York needs, more cars.”

Actor Liam Neeson proves to be a traditionalist as he takes a rather ironic approach to NYC’s plans to replace Central Park’s most cherished tourist attraction.

Dec 5, 2014 - 09:27 am

Matthias Wissmann, Ian Robertson, Alex Michaelides.

Matthias-Wissmann“It was the government that set the target at one million, so it’s on the government to pull its weight.”

Matthias Wissmann, President of the German Association of the Automotive Industry VDA, welcomes the report presented by the National Platform for Electric Mobility (NPE), which outlines the country’s shortcomings. He calls on the government to act.

ian-robertson“We had a slower ramp up than originally anticipated. The numbers now are running where we expected them to be.”

BMW sales chief Ian Robertson is positive that sales of the all-electric BMW i3 will continue to rise in 2015, surpassing 20,000 units. The same goal had been set for this year, but only 12,000 cars had been sold by the end of October.

Alex-Michaelides“We know from our research that ‘range anxiety’ is one of the major concerns motorists have when considering an ultra-low emission vehicle. The news that you’ll never be more than 20 miles from a chargepoint means that this worry will no longer be a factor.”

Alex Michaelides, spokesperson for the Go Ultra Low campaign, comments on plans by the British government to invest 15 million pounds to install thousands of new EV charge points at key locations across the UK’s road network by 2020.

Nov 24, 2014 - 09:32 am

Ian Robertson, Marc Lichte.

ian-robertson“We need to find ways to increase i8 production because the waiting lists in some markets are getting too long.”

BMW sales and marketing chief Ian Robertson says that the carmaker will step up production of its hybrid sports car to decrease current customer waiting times of around 4 to 5 months. In comparison, he says, the company delivers about 2,000 units of its all-electric i3 per month.

Marc-Lichte“Tesla did an amazing job, but it looks like a conventional car. What will it be like compared to the i3 and i8? It will be different.”

Audi’s chief designer Marc Lichte talks about the Audi Sport Quattro and the upcoming all-electric Audi model, which he says will be different than any other car on the market.
autophorie.de (article in German, quotes in English)

Oct 6, 2014 - 08:27 am

Ian Robertson, Carlos Ghosn, Jim Wright.

ian-robertson“We are looking at taking a few i3 slots and making i8s because they go down the same production line. The wait times are too long, and we will adjust that and sell more i8s, but cautiously.”

Ian Robertson, board member for sales and marketing at BMW, obviously did not expect the BMW i8 to sell that well.

Carlos-Ghosn“Are we amortizing and depreciating everything we have spent? No. But if you look at margin of profit – the direct cost of the car and the revenue of the car – we are getting into positive, which is good for this technology.”

With having sold about 140,000 Leafs worldwide, Nissan is on a good way of making its electric car profitable, according to CEO Carlos Ghosn.

Jim-Wright“We are close to a tipping point. Our order take is doubling every month.”

Jim Wright, Nissan’s managing director in the UK, is optimistic that electric cars soon will have their breakthrough. With 782 Leaf registrations in September, the British market was outperforming any other country outside of America.

Mar 20, 2014 - 09:41 am

Ian Robertson, Matthias Müller.

ian-robertson“Zero emissions will perhaps become a requirement and I think that 20 percent of combustion engines will come with some form of electrification within 10-20 years.”

Looking at i3 sales figures for the i3, BMW’s Ian Robertson believes that especially in cities, the number of EVs will continue to grow. Still, he does not see combustion engines going out of style anytime soon.

Matthias-Mueller“Yes, of course we are thinking about it.”

Porsche chef Matthias Müller is thinking about it out loudly. Following Tesla’s success, the carmaker is considering an all-electric sports car of its own – without a range extender.
auto-motor-und-sport.de (in German)

Found on electrive.com
20.04.2017 07:50