Kia Soul EV, Electric safari in Botswana.
Video tip: Kia wanted to show drivers, how cheap driving the Soul EV could be. At a UK petrol station, they charged drivers only 2.80 pounds, no matter how much fuel they poured into their tanks. Cameras were hidden throughout the station to capture consumers’ reactions.
youtube.com via eventmagazine.co.uk
Reading tip: Freedom Won electrified a Land Rover to be used by the Chobe Game Lodge in Botswana for tourist safaris. On her trip there, CNN reporter Erin Conway-Smith got to go on such a safari, enjoying it and calling it the best way to do something for the environment.