Ian Robertson, Thomas Weber, Jeong She-woong.

ian-robertson“Plug-in hybrid technology is so flexible that it can be integrated in a wide variety of vehicles, so there is clearly more to come.”

Ian Robertson, head of sales at BMW, expects more PHEVs to come and also believes that improvements in battery technology and electric motors will lead to falling prices for EVs over the next few years.

thomas-weber“I am convinced that this is the only way we will be able to get more customers to switch to electric cars over the short and medium term.”

To get there, Daimler’s chief developer Thomas Weber bets on plug-in hybrids. Ten new models are to be released by 2017, that is “one every four months,” he promised.

anonym“We vow to strengthen cooperation with carmakers, not only in the American market, but also in other parts of the world. For this, we prepared various battery and car products for automobiles for this exhibition to meet the needs of the market.”

Samsung SDI’s Automotive and Energy Storage System Business VP Jeong She-woong has reinforced the Korean company’s global outreach at the NAIAS. Alongside EV battery types, Samsung also showcases light-weight materials at the fair.


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