“The legislative framework in the U.S. and Europe, China and Japan is clear, and it’s not going to change. The advent of zero-emission cars is coming, so our strategy remains on that track.”
Ian Robertson, head of sales and marketing at BMW, says that he does expect sales of electric cars to drop in i.e. the U.S., due to falling petrol prices. But Robertson says, it is only a short-term shift and not enough to change a winning strategy.
“I rank Formula E as the most competitive motorsport series of right now. That’s all I can say.”
Alain Visser, Senior Vice President Marketing, Sales and Customer Service of Volvo, says that while racing is generally off the table for Volvo due to the high costs, the Formula E is in comparison to other motorsport series a “much better value for money.”
“In fact electric sales were all up last month, when we saw gasoline prices coming down the most. So, it’s not as if Americans are suddenly getting amnesia and running away from hybrids.”
John McElroy from Detroit-based Autoline.tv explains dropping Prius sales not with falling petrol prices, but the fact that U.S. customers are ready for the new model.
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