Martin Winterkorn, Sergio Marchionne, Harald Kroeger.

martin-winterkorn“If these two companies intend to solely produce electric vehicles, it could go fast.”

Volkswagen CEO Martin Winterkorn here comments on Apple’s and Google’s electric car projects which he seems to take seriously. However, he does trust that even the iPhone generation will opt for the right car from the right manufacturer in the end…

Sergio-Marchionne“It’s exactly what this industry needed: a disruptive interloper. It’s a good thing but when you are one of the guys whose life is being disrupted then you are not necessarily looking forward to the event.”

Sergio Marchionne, CEO of Fiat Chrysler Automobile, does welcome the competition from the computer world for the EV market as a whole but also sees Apple and Google as what they might become: guys to lose market share to or to run after.

Harald-Kroeger“There are literally thousands of scientists working on the problem. A breakthrough happened with lithium-ion technology not long ago when it wiped out nickel-hydride, and another one will come soon.”

Harald Kroeger, Mercedes’ VP of electronics and e-drive, believes a breakthrough in battery technology is near and could double EV range in about ten years time.


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