Tag: Harald Kröger

Mar 4, 2015 - 10:04 am

Martin Winterkorn, Sergio Marchionne, Harald Kroeger.

martin-winterkorn“If these two companies intend to solely produce electric vehicles, it could go fast.”

Volkswagen CEO Martin Winterkorn here comments on Apple’s and Google’s electric car projects which he seems to take seriously. However, he does trust that even the iPhone generation will opt for the right car from the right manufacturer in the end…

Sergio-Marchionne“It’s exactly what this industry needed: a disruptive interloper. It’s a good thing but when you are one of the guys whose life is being disrupted then you are not necessarily looking forward to the event.”

Sergio Marchionne, CEO of Fiat Chrysler Automobile, does welcome the competition from the computer world for the EV market as a whole but also sees Apple and Google as what they might become: guys to lose market share to or to run after.

Harald-Kroeger“There are literally thousands of scientists working on the problem. A breakthrough happened with lithium-ion technology not long ago when it wiped out nickel-hydride, and another one will come soon.”

Harald Kroeger, Mercedes’ VP of electronics and e-drive, believes a breakthrough in battery technology is near and could double EV range in about ten years time.

Oct 29, 2014 - 09:38 am

Harald Kroeger, Mary Barra, Jim Buczkowski.

Harald-Kroeger“Who would have thought that among Porsche customers 10% would care for the polar bears? That basically shows there is something out there.”

Says Harald Kroeger, vice president-electrical/electronics and electric drive at Mercedes-Benz, about Porsche electrifying its portfolio. He is certain that in ten years’ time, there will be battery cells with twice the capacity at half the price: “We have the first samples in our labs at home that show me it’s true.”

Mary-Barra“As you look at regulatory requirements around the globe, electrification is a key part in making those targets. But doing it in a way that is focused on the customer.”

GM CEO Mary Barra says the manufacturer has “to be part of defining the future,” but that ultimately, the customer will decide what the future will be.

Jim-Buczkowski“I think that’s the challenge we face. We have to have C- and D-segment vehicles that are very affordable for customers to really get EVs to take off.”

Jim Buczkowski, Ford’s director-electrical and electronics systems/research and innovation, says that falling gas prices pose a significant problem for the electric mobility market.

Apr 2, 2014 - 08:36 am

Harald Kröger, Toby Perry.

Harald-Kroeger“Along the value chain for drive-system batteries with lithium-ion technology, we now have the two most important components: the production of battery cells and the related development and production of highly complex drive-system batteries as a combination of cells and battery electronics.”

Harald Kröger, Head of Development at Mercedes-Benz Cars Electrics/Electronics explains that the take over Evonik’s shares of their lithium-ion battery joined venture, boosts the carmaker’s competitiveness on the international market.

Toby-Perry-Nissan“Leaf is continuing to see strong performance as our buyers become evangelists for the vehicle.”

Toby Perry, Nissan’s director of EV Sales and Marketing, is happy to report that last month was the second strongest in terms of sales since the launch of the Nissan Leaf in 2010.


Found on electrive.com
04.03.2015 10:57