Dieter Zetsche, Mary Barra
“These days Tesla is selling 50,000 vehicles in a total market of 80 million. So it’s not our number one priority to compete with Tesla.”
Daimler CEO Dieter Zetsche does not see Tesla as a serious competitor. Audi and its planned Q6 electric car might be another matter. But the CEO did not confirm any plans to go head to head (yet).
“To make the biggest impact, it takes an engineering organization with the scale and the expertise to build electric vehicles for everyone, not just the elite.”
General Motors CEO Mary Barra sent out a similar message to Tesla, as she once more praises the upcoming Bolt as an EV accessible to mass market.