Keiji Ohtsu, Sae-Hoon Kim, Filip Brabec.

Keiji-Ohtsu“China will adopt some of the world’s most stringent regulations in terms of fuel economy. In 2025, we don’t expect to be able to sell conventional internal-combustion engines, meaning we will be selling mostly hybrids including plug-in types.”

Keiji Ohtsu, chief technology strategy officer-automobile R&D at Honda, lays out the strategy for new drivetrains designed to withstand emission regulation, which he expects to be particularly strict in China.

Sae-Hoon-Kim“We will launch a dedicated vehicle, although it is not clear what vehicle type it will be based around.”

Sae-Hoon Kim, Hyundai-Kia’s head of hydrogen fuel cell research, raises expectations to see a successor of the ix35 Fuel Cell that might have a range of 500 miles. He did not give any details, however.

Filip-Brabec“We’re not looking to sell five cars in an obscure state. What we want is a car that’s marketable, that’s desirable, that people want to buy.”

Filip Brabec, director of product management for Audi of America, wants an electric Audi with mass appeal that looks like any other car and that “that people want to buy.” Styling will therefore not be out of the ordinary.


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