Rupert Stadler, Elon Musk, Thomas Birr.
“We won’t save when it comes to the products and technologies of tomorrow. Electrification and digitalization have top priority.”
Audi CEO Rupert Stadler says that while the VW Group has lost a lot of money due to the recent scandal, Audi won’t scale back its efforts to electrify its line-up. The manufacturer wants to launch one electrified car a year from 2018.
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“I think they should have embarked on this project sooner. But I don’t know when — they don’t share with me the details of their production plans. I don’t think they’ll be in volume production until 2020.”
Tesla CEO Elon Musk believes that Apple is joining the EV game a bit late. He meanwhile does not see Google as a direct competitor, as the internet giant wants to develop technologies and sell them to established automakers.
“What you don’t want is the power grid to collapse if there happen to be three electric cars charging in the same street at the same time.”
Thomas Birr, head of strategy at German utility RWE, says that instead of installing new chargers, the company is looking to integrate electric cars into the grid, using them to store excess energy during peak times. That will help stabilise the grid.