Elon Musk, Diarmuid O’Connell, Albert Biermann.

Elon-Musk-Twitter“To be clear, the priority vehicle development after the Model 3 would be the Model Y, the compact SUV, because that’s also a car that we expect to see demand in the 500k to 1 million unit per year level.”

Tesla CEO Elon Musk once more shows no lack of enthusiasm when looking into the future of the EV maker. His promises come amid losses in Q2 and deliveries of existing models remaining behind projections.

Diarmuid-O-Connell“In essence, they’ve delivered little more than appliances. Now, appliances are useful. But they tend to be white. They tend to be unemotional.”

Diarmuid O’Connell, Tesla vice president of business development, looks at electric competitors like the Chevy Volt or BMW i3. While he welcomes competition, he does not think it strong enough yet as it lacks performance, range, and appeal.

Albert-Biermann“Are we working on a Tesla fighter like everybody else? At this point I can tell you: no, we are not working on it. But I would not exclude this for all times.”

Kia’s head of engineering Albert Biermann appears unfazed of any notion of going head to head with Tesla at the moment. The Koreans focus on fuel cells instead.


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