“When it comes to electric mobility, we want competitors to only see our taillights by 2025 – no matter if they are from Bavaria or California. It’s ambitions, but doable.”
Daimler CEO Dieter Zetsche seems (finally) ready to take things to the next level. He did however tell Bloomberg that he is against a government enforced ban of combustion engines, adding that “we cannot stop advancing combustion engine technology, even if 25 percent of vehicles sold in 2025 are e-cars, as 75 percent won’t be.”
automobilwoche.de (competition; in German); bloomberg.com (ban)
“We believe the real potential with the highest volume is in the low end of the market. So our new vehicle will be at a reasonable price, with not a huge amount of autonomous technology, and it will be very much a city car.”
Renault chief marketer Guillaume Berthier believes that China will be the next big market for electric mobility. In Europe, he says the “turning point for mass adoption” is already within reach.
“In densely populated, high-income cities like London and Singapore … electric vehicles could represent as much as 60 percent of all vehicles on the road by 2030, the result of low-emission zones, consumer interest and favorable economics.”
A new report by McKinsey & Co and Bloomberg New Energy Finance (BNEF) says that with battery prices dropping, electric mobility could dominate the roads of wealthy cities by 2030.
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