Dieter Zetsche, Henrik Fisker, Johan van Zyl.
“We have set for ourselves a target five years ago to become the number one car premium manufacturer. That was supposed to be reached in 2020, but it seems that we are awful close already. So we can set a new target to ourselves and that is equally to be the leader in electric premium vehicles as well. This includes not just our current competitors, but new entries as well, including Tesla.”
Daimler CEO Dieter Zetsche is most satisfied with his firm’s progress and considers electrification the next segment to take a lead in, or where to go head to head with Tesla. It is EV premium he is talking, naturally.
“I think it’s pretty clear when you look at the market, when you look at the premium market, there’s really only one company that is out there, and it’s Tesla.”
Henrik Fisker is certain who he considers his biggest competitor. However, as Tesla is moving further into autonomy, Fisker does not “believe that it makes any sense for an automaker to develop autonomous driving.”
businessinsider.com via insideevs.com
“The sharing economy is one of the shining economies. That, in cities, might be the direction. But it’s also a difficult business model to make work, because at the end of the day, whether somebody is sharing or using it, somebody has to pay for it. The asset must be funded. It’s an interesting business model but not an easy one.”
Says Toyota’s European President & CEO Johan van Zyl. He also mused on the electrification of the compact Aygo that Toyota produces together with PSA as EVs could definitely play a part in the urban sharing economy.