“Tesla has certainly set a positive impulse because they do not say electro mobility is renunciation [of power] and about ‘granola image’, but on the contrary: that is power and enthusiasm. And that is the right way.”
Daimler CEO Dieter Zetsche refers to the “golf cart” image he believes had been attached to electric vehicles for years. In an interview on the sidelines of SXSW 2017, he thanked Tesla for having paved the way.
“We see the smaller cars using battery power and the bigger cars using fuel-cell systems. So we need to look at where does the battery end and the hydrogen car start.”
According to Thomas Brachmann, chief project engineer-R&D Europe for Honda, the company may use its fuel cell technology for the new Civic soon.
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