BMW not permitted to use the term “zero emissions”
Advertising standards are a good thing but this case of the British Advertising Standards Authority (ASA) seems a bit far off. The watchmen told BMW to stop a spot on Facebook that promoted the i3 with terms such as ‘zero emissions’ or ‘clean’.
The authority however was not referring to the i3 maybe being charge with energy from nuclear power or other subtleties. Instead, the ASA ruled the ad to be misleading given that BMW offers the i3 with a range extender. Optionally, we may say.
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