Dec 7, 2017

BMW not permitted to use the term “zero emissions”

Advertising standards are a good thing but this case of the British Advertising Standards Authority (ASA) seems a bit far off. The watchmen have not permitted BMW to distribute a spot on facebook that promoted the i3 with terms such as ‘zero emissions’ or ‘clean’. The ASA ruled the ad to be misleading given that BMW offers the i3 with a range extender – optionally.
theguardian.comindependent.co.ukasa.org.uk




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