The US American motorcycle manufacturer has introduced a growth strategy up to the year 2022, which not only includes the confirmation for the rumored e-motorcycle launching next year, but also includes perspective for adding a few more.
About four years ago, Harley-Davidson introduced the LiveWire project, which outlined their plans for an electric motorcycle. In January, the company then somewhat blandly announced that the first bike would be available within 18 months. This announcement has now been confirmed, adding that a whole family of electric bikes are planned for the future.
Specifically, so far for 2021 and 2022, two new smaller and more affordable electric motorcycles are planned. Furthermore, Harley will be producing an electric scooter and an e-bike to cater to smaller (motor) markets as well. Technical details for the bikes have not been revealed yet. COO Michelle Kumbier said the following on the subject of the major restructuring of the vehicle palette: “We’re going big in EV with a family of products that will range in size, power, as well as price. When you look at EV you know this is a whole new customer base that we are bringing in.”
The company made some headlines back in 2014 with the presentation of their first electric prototype, but did not move beyond that for a long time. The technical data for the prototype was as follows: 55 kW motor, 70 nM torque, 85 km range and a top speed locked at 150 km/h.
In order to prepare for the incoming EV offensive, Harley has begun investing in the sector, planning between 150 and 180 million dollars by 2022. That makes for one third of the total investment planning by the company.