Short Circuit

Lexus promotes hybrid cars over electric vehicles


Toyota’s premium brand Lexus is making some noise for its conventional hybrid technology but rather than singing its praise over purely petrol-powered cars, they try to set themselves above plug-in hybrid cars and electric vehicles.

So, Lexus hybrids are “self-charging” and offer “infinite range” claims the advert. What Lexus fail to add is that such range comes at a high price at the gas station and to the earth. Moreover, why would a company making hybrid cars shoot against other electrified vehicles? Is it class envy, or cannibalistic tendencies or sheer short-term thinking? Surely this will backfire.


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