LEVC: Jörg Hoffman to follow Chris Gubbey


The London Electric Vehicle Company (LEVC), which belongs to the Geely Group, will soon be managed by a German. After the current CEO Chris Gubbey announced his retirement, LEVC appointed the former Audi- and GM-Manager Jörg Hofmann as his successor.

The personnel change will take effect on the 4th of February. Outgoing CEO Chris Gubbey led the company for three years. Hofmann will take over the management of the company after 17 years of service at GM and Audi. He has served as Managing Director in Brazil and Australia and, according to LEVC, has “significant sales, product, manufacturing and operational experience but fresh energy and perspective”.

LEVC has made a name for itself with its TX5 electric taxi, based on the design of the classic London Black Cabs. After the market launch in 2017, several 100 LEVC electric taxis are already on the road in the British capital. Following the introduction in Amsterdam, Berlin, Hamburg and Oslo, the first units are due to arrive in Paris in the first half of 2019, as well.

In the meantime, LEVC has also postponed the launch of their first planned electric transporter. This should come out at the end of 2019, but will only be “ready for the market at the beginning of the 2020s”. The background is a global realignment of the commercial vehicle strategy in close cooperation with the parent company Geely. LEVC had already published a first photo of the electric motor in May 2018.,


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