Apr 14, 2019 - 10:18 pm

Polestar reveals production site & store strategy

polestar-2-2019-07

Volvo’s wholly electrified performance label Polestar disclosed where it will build the Polestar 2 EV in China. The all-electric model will roll off the assembly line in Luqiao, Zhejiang Province, China, at the beginning of 2020. Meanwhile, Norway will see the first concept store opening.

Polestar’s first electric car just debuted at the Auto Shanghai to mark the entry in China. The chosen facility in Luqiao is owned by Geely and operated by Volvo Cars and will produce Polestar 2 alongside other models from Volvo and Lynk & Co. The vehicles share the core CMA platform with the Polestar 2 but the latter is the first model on the modular chassis to feature a fully electric drivetrain. Polestar CEO Thomas Ingenlath considers the choice of site a result of “clear synergies of our ownership structure and gives us a great industrial advantage”. Polestar plans to start production early next year and the executive is confident to stay on schedule.

The Volvo label officially presented the Polestar 2 this February. The ‘launch edition’ will feature two electric motors and a range around 500 kilometres with a 78 kWh battery. A later version with a 39,000 euro price tag will have one motor and a smaller power pack.

Polestar’s first markets are China, the USA, Canada, Belgium, Germany, the Netherlands, Norway, Sweden and the UK. At the Auto Shanghai, the brand also announced its plan to open the first concept store in China in Q3 this year. Around 20 facilities spread between eleven Chinese cities will be opened during 2020, that is about one third of all initial global Polestar Spaces. Yet Polestar will locate the first-ever store in Oslo. For buying the electrified models, clients must turn to the internet though. hgdzew

The all-electric Polestar 2 follows the brand’s first plug-in hybrid model. The Polestar 1 is currently out as a handmade pre-series but scheduled to come to full market force by mid-2019. Geely is currently building a dedicated facility in Chengdu.

polestar.com

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Found on electrive.com
https://www.electrive.com/2019/04/14/polestar-reveals-production-site-store-strategy/
14.04.2019 22:21