In Sweden, there are more than 8,000 charging stations for electric vehicles, but only about 20 official signs leading to them. Nathalie Kinell, CMO at Bee Charging Solutions, had a few good ideas about how to change this.
This recently launched campaign (in Swedish) has involved placing signs towards charging stations on flags, napkins, pizza boxes, toilet paper, hay bales, horse blankets and even on the back of a man’s head and on a biker’s vest.
Kinell said: “There are thousands of signs pointing towards gas stations, but only about twenty official signs showing the nearest charging station. Unfortunately that creates a feeling that the charging infrastructure just isn’t there.”
With the Bee Charging Solutions campaign, potential new EV drivers should be alerted to the fact that there IS, in fact, sufficient infrastructure already and that they just have to make use of it.
“With these unusual and playful signs, we want to show people how close it actually is to the nearest station,” Kinell explains. “And at the same time create a conversation about why there aren’t more signs already, and what both the industry and the governmental organisations needs to do to speed up the transformation towards electrified transports,” she added with conviction.
Source: via email