Tesla message tee “promotes” Cybertruck, sort of

Tesla is not taking itself too seriously and has turned a glitch during the Cybertruck presentation into a pitch. What happened?

When presenting the Cybertruck, the supposedly bulletproof glass broke – we leave it to your imagination whether this was intended or not. In any case, Tesla took the incident (and itself) not too serious but turned to the web to capitalise on it. The Tesla shop now offers a T-shirt with an image of a shattered window – “inspired by a true event”.

twitter.com, tesla.com (shop)


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