Short Circuit

You’ve had your fun


A Texan Lexus dealership has just about had it with all the electrification talk – with an advert aimed at Tesla drivers, the headline “You’ve had your fun, now it’s time for zero compromise” advertises a trade-in cash bonus of $1,000 but who’d want to exchange a Tesla for a Lexus?

The awkwardly formulated bid to return to past times follows a series of misleading advertising in which Lexus and their parent company Toyota boasted the capabilities of their hybrid drives while lambasting fully electric vehicles, which doesn’t make a great case for their corporate strategy. We expect this will change as electrification continues and the technology becomes more common.,


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