Following some production delays, Ford is attempting to smooth the situation by offering customers free charging and a cash payout, depending on the delay length. At the same time, sales for the Mach-E are starting to gear up after a slow December launch.
Due to the previously mentioned delivery delays, Ford sent a letter offering Mustang Mach-E buyers a $1,000 cash “private offer”, and 250 kWh free charging. This is added to the already existing 250 kWh of charging customers receive from Electrify America through the purchase of the electric SUV. This is done via the FordPass Charging Network system. Some customers received an almost identical email, which is missing the cash payment aspect, so it is assumed that the compensation package is dependent on the length of the delay. Customers who already received the vehicle are also eligible for the rewards and are supposed to contact their dealers.
Regarding the actual delay, Ford Mustang Mach-E sales in the U.S. are beginning to take off. In February, the company sold 3,739 units, which is the first significant number after 238 in January and a symbolic 3 to prove they did launch in 2020 last December.
– ADVERTISEMENT –