Rivian to launch sales in Europe in 2022

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The US start-up Rivian, backed by Amazon and Ford among others, wants to sell its electric vehicles in Europe from the beginning of 2022. The company confirmed this in an email to a potential European customer.

However, no further details on the European launch have been given so far. The email to customers was reported in the Rivian Owners Forum, among other places. Recently, there were also rumours that the company was looking for a factory location – allegedly in the United Kingdom, Hungary or Germany. Job advertisements, such as a senior analyst for delivery planning in the EMEA region, had also recently pointed to European ambitions.

When exactly, via which distribution network and with which models the European launch could take place is also not clear from the customer email – early 2022 is the only rough information. According to earlier rumours, Rivian could initially only bring the R1S electric SUV to Europe, while the somewhat larger R1T pickup truck is to be offered only in North America for the time being. Allegedly, the company is also planning to develop slightly smaller series with a focus on Europe and China, but not much is known about this yet.

What is clear is that Rivian is planning to start deliveries of the Launch Edition of its R1T electric pickup in the US this month. In March, Rivian presented ambitious plans for its own charging networks in the USA and Canada. It is not yet known whether such charging networks are also planned for Europe.



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