Feb 11, 2022 - 01:31 pm

Xpeng announces sales partnerships in Europe

The expansion into other European countries announced by the Chinese electric car manufacturer Xpeng is becoming concrete with the conclusion of sales and service partnerships in the Netherlands and Sweden. The sales partnerships are soon to be followed by their own subsidiaries.

In the Netherlands, Xpeng cooperates with Emil Frey and in Sweden with Bilia. In addition, Xpeng plans to open its own branches in both countries in the first quarter – in Sweden already this week.

The shop in Sweden will be Xpeng’s first self-operated retail shop on the international market, according to a press release. In the Netherlands, a retail experience store by Xpeng is to follow in March at the Westfield Mall of the Netherlands near The Hague.

Xpeng sees enormous potential in its collaboration with Emil Frey for its expansion in the Netherlands and beyond. The agreement with the Swiss-based company is reportedly Xpeng’s first agency-retail collaboration in Europe. Emil Frey is to expand Xpeng’s sales and service network in the Netherlands and manage its brand shops. Customers will benefit from uniform pricing, access to an established service and distribution network, service efficiency and quality standards.

In Sweden, customers will also benefit from an existing network; that of the car dealer Bilia. This consists of a total of 58 dealers and 66 service centres. Xpeng products will be available in Bilia shops and serviced in Bilia service centres – initially in Stockholm, Gothenburg and Malmö.

“Our global journey starts from Europe, propelled by our commitment to increase smart EV penetration,” says Xpeng CEO He Xiaopeng. “We strongly support the EV development strategy in Europe and are forging partnerships with top-tier local players to accelerate energy conservation, emission reduction and electrification in Europe.”

Xpeng has already been present in Norway since the end of 2020, where it offers the G3 electric SUV and, since the end of 2021, the P7 electric sedan. Xpeng announced further expansion into the European market in December 2021. The market entry in Denmark is also planned for this year. However, Xpeng has not yet given any details.



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Found on electrive.com
11.02.2022 13:48