Lawrence Hamilton will become the new European head of Hyundai’s Genesis brand on 1 September. Hamilton takes over from Dominique Boesch, who is leaving the company to pursue new challenges.
“With his long-time experience in the auto industry, Lawrence will be able to leverage the great potential of the Genesis brand and story as we transition into becoming a leader in the era of electrification and delivering truly differentiated customer experiences,” said Jaehoon (Jay) Chang, Global Head of the Genesis brand.
Hamilton has been in the automotive industry for nearly three decades – 16 years of which have been with Hyundai Motor Group. Within the group, he began his career in 2004 at Kia Motors UK, where he held various marketing communications roles. He then worked with Abdul Latif Jameel as director of marketing communications for Toyota in Saudi Arabia. In 2015, Hamilton returned to Hyundai Motor Group to lead marketing for Hyundai Auto Canada. In 2021, he was appointed executive director of Genesis Motors Canada.
Following its European launch in May 2021, Genesis now operates in three European countries: Germany, the UK and Switzerland. Additional Genesis Studios are planned to open in other European cities by the end of the year.
Seven models, including three fully electric ones, have been launched so far. From 2025 onwards, all new Genesis models are to be powered purely by electricity, and the last combustion engine is to be sold by 2030 at the latest.
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