Harley-Davidson subsidiary LiveWire postpones second model
Harley-Davidson has postponed the start of deliveries of the second model of its electric motorbike brand LiveWire from the first to the second half of 2023. Unsurprisingly, this also has an impact on LiveWire’s sales planning.
Due to the delay, only 750 to 2,000 units of the S2 Del Mar are likely to be delivered this year instead of the expected 7,000. At least that is what LiveWire president Ryan Morrissey told analysts. However, the manager did not give any reasons for the postponement to the second half of the year. So it is open whether it is due to the supply chain, production or whether Harley-Davidson still needs some time for development.
Morrissey did not want to limit the start of deliveries of the S2 Del Mar any further than the six-month period. So the first examples could still be delivered in the summer, or only shortly before the end of the year – i.e. outside the usual motorbike season.
The LiveWire Del Mar, which will be presented in May 2022, is based on the new S2 Arrow platform and has an output of 60 kW. It uses a completely different design than the first electric Harley. With the Arrow platform, the battery housing is used as a load-bearing component, the classic frame is omitted. This should reduce weight and costs. Previously, the weight was stated to be around 200 kilograms – about the same as a comparable motorbike with a petrol engine.
LiveWire had set a target of delivering 15,000 motorbikes by 2024. As Morrissey indicated when asked by analysts, this target should not be jeopardised by the delay in the Del Mar.