Fiat introduces its own “grant” in the UK


Fiat has launched its very own electric car “grant” in the UK to compensate for the end of the British government scheme to incentivise car drivers to go electric nearly 12 months ago.

With an incentive amount of £3,000, the “Fiat E-Grant” doubles the previously offered £1,500 at the British scheme’s close in June last year and is available on Fiat’s 500e and 500e Convertible vehicles. Fiat hopes the restart the flagging British EV market, of which the company says “Data reveals UK’s electric vehicle sales share has plateaued”.

“There’s no doubt the government’s Plug-in Car Grant successfully kickstarted the UK’s electric car revolution – it supported the sale of nearly half a million electric cars,” said Damien Dally, Managing Director, Fiat UK, adding: “However, with the cost-of-living crisis and rising cost of electric vehicles, coupled with our net zero climate targets, we believe more needs to be done to incentivise individuals to be able to afford to make the switch.”

Just a few days ago, Fiat had also announced that it would stop selling non-electrified vehicles in the UK by July, which Stellantis had announced in February, however with a slower plan, targeting selling only battery-electric vehicles in Europe by 2027.


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